User-friendly design Students of BDes at IDC, IIT Bombay displaying an innovative railway mapFast FactProgramme Bachelor of Design (BDes)/Dual degree BDes + MDesDuration 4/5 yearsEligibility 10+2 or equivalent in any streamJob Profile Entrepreneurs, Product Designers, Graphic Designer, Industrial/Product Designer, Weaving ConsultantsOffered at IIT BombayRecruiters Microsoft, Flipkart, Samsung, Grail Research
Design and innovation can make a big difference to the expected growth of creative needs in our country, explains the microsite of IIT Bombay giving out the reasons why its Industrial Design Centre (IDC) launched the Bachelor of Designing (BDes) programme. “Design plays a major role with the progression of knowledge economy to creative economy. The significance lies in designing social or global needs,” says Prof. B. K. Chakravarthy, Head (IDC).
The new design programme is an attempt to bridge the gap between industry and design. “IDC is supported by excellent research facilities, technical expertise and academic diversity of IIT Bombay,” adds Prof. Chakravarthy.
Uniqueness of the programme
The uniqueness of the programme is that students from any academic stream (Science, Arts & Humanities, Commerce etc.) in 10+2 or equivalent, are eligible to apply for this course. The duration of the BDes is four years with eight semesters. At the end of the third year, students, if they wish to, can opt for Dual Degree MDes of five-year duration with ten semesters. Fellowships are offered during the fifth year for Dual Degree MDes students.
Prof. Ravi Poovaiah, BDes coordinator explains how the course is different from other design courses. “The BDes students have the advantage of carrying out research-oriented projects in their fourth and fifth year and have inputs in both qualitative and quantitative design research methods,” he shares.
Prof. Ravi Poovaiah,
BDes coordinator, IDC, IIT-B
The BDes students have the advantage of carrying out research-oriented projects in their fourth and fifth year and have inputs in both qualitative and quantitative design research methods
Prof. B. K. Chakravarthy,
Head of Industrial Design Centre (IDC), IIT-B
Design plays a major role with the progression of knowledge economy to creative economy. The significance lies in designing social or global needs
IDC has at present 25 full-time faculty members with Master’s and doctoral-level qualifications in the field of design with different specializations. IDC also invites over 50 visiting faculty to give inputs in areas like theatre, music, films, culture, arts, etc.
What do you study?
The programme comprises aspects of product design, communication design, interaction design, animation design, mobility and vehicle design
First Year: Need Finding and Analysis (focus on Discovery and Explorations)
Second Year: Creativity and Problem Solving (focus on Concerns and Sensitivity)
Third Year: Collaborations and Systems (focus on Skills and Media Options)
Fourth Year: Seminar and Projects (focus on Applications and Implementation)
Fifth Year: Further Projects and Specialization (focus on Mastery and Refinement)
MDes is entirely based on project-orientation approach. From the first year onwards students are involved in projects related to product design, visual design, animation and interaction design. First and second semester comprise theories, learning/instruction oriented projects. There is a greater focus on application-oriented design projects in the second year. These projects are of varying duration and complexities. Students can further specialize in areas like product detailing, product visualization, advanced ergonomics, exhibition design, typography, video, photography, animation, multimedia, information design, computer graphics and illustration. Students also undergo special project oriented towards design research.
Eligibility & selection process
Students from any academic stream are eligible to apply for this course. The performance of a candidate in Undergraduate Common Entrance Examination for Design 2015 (U-CEED 2015) will form the basis for admission to the Bachelor’s and Dual programmes in Design.
Age limit: The candidate should have been born on or after October 1, 1995 if belonging to the GEN or OBC-NCL category and on or after October 1, 1990 if belonging to the SC, ST or PwD category.
Number of attempts: A candidate can attempt UCEED a maximum of two times and that too in consecutive years. However, UCEED 2015 being the first UCEED examination, it will be the first attempt for all candidates.
Class XII (or equivalent) examination: The candidate should have passed their Class XII examination (or equivalent exam) in 2014, OR passed or appeared in 2015 for the Class XII (or equivalent) examination. Those who appeared for the first time in their Class XII (or equivalent) examination in 2013 or earlier are NOT eligible.
Students admitted to the BDes programme will not be eligible for changing their branch to any other undergraduate programmes offered by IIT Bombay at any time during the entire duration of the programme.
UCEED will have one question paper of 3-hour duration, which will be administered through a Computer-based Test. The question paper will contain 100 questions distributed among the following six broad topics: Visualization and spatial ability, Observation and design sensitivity, Environmental and social awareness, Analytical and logical reasoning, Language and creativity and Design thinking and problem -solving. The question paper will consist of three sections. Numerical Answer Type (NAT) for which no choices will be given to the candidates, Multiple Select Questions (MSQ) for which candidates will be given four choices with one or more correct answer(s) and Multiple Choice Questions (MCQ) for which there will four choices out of which only one will be correct. There is also negative marking for wrong answers for NAT and MCQ.
This year the online process was on from April 10 to 30 and the exam was conducted on May 31 and the results declared on June 10, 2015. Online application filling for B. Des programme was for 10 days from June 15-25.
Design jobs are found in nearly every area of business and governance. Organizations involved with technology, management, manufacturing, retail, IT services, government, planning & policy, entertainment, communication, user-centered research and lifestyle have seen the biggest growth in terms of employing designers.
BDes students could work on collaborative projects with reputed companies like Microsoft, Samsung R&D, DE Shaw, Flipkart, Housing, Accenture, Cognizant and Grail Research. They can fulfil various roles in – IT; Product development; design-oriented business operations; customer experience management; design services, consulting and many more.
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