Design Internship Experience: How Amity School of Design student Abhilasha learnt to manage client expectations
Updated on Jul 4, 2018 - 11:17 a.m. IST by Nancy Johri
#Amity School of Fashion Technology, Noida

What an actual industrial experience can teach a design student is far more real and vital than what books can instruct. Apart from learning the basics of the domain, interns learn how to interact with clients, work as per their requirements, manage time, and a lot more. Careers360 brings an exclusive Design Internship Experience series of popular design school students and their Internship experiences.

Abhilasha Vasudev, a student of interior design at Amity School of Design, did her internship at a design firm named Pentocrat Pvt.Ltd., engaged in designing sets. She shares her experience while working there. She learned that the most crucial responsibility of a designer is to understand the requirements of clients deeply and serve them with the best.

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Read her interview below:

Careers360: Where did you complete your design internship from? What was the size of the organization and duration of your training period?

Abhilasha: I interned at a design firm named Pentocrat Pvt.Ltd., known for exhibition and set designs, apart from other areas as well. It’s a start-up that is in existence from last six years. It has a strength of 20 employees, and everyone is interactive there. My internship duration was six months in which I learned a lot. 


Careers360: In which semester do the students opt for an internship? Is that compulsory for everyone?

Abhilasha: Students go for an internship generally during summer break after the second year. The internship ranges from four to six weeks to get practical experience of what all we have learnt in the past.

An internship is compulsory for everyone. It is 1-credit course wherein we have portfolio submission and viva-voce. It carries a total of 100 marks.


Careers360: What was your thought process before participating in the internship process? Did you focus on any particular domain?

Abhilasha: I am fond of designing sets. So, when I sent my CV and portfolio for the internship programme, I was focused on the set design domain in particular. My idea of working in a firm was to learn how does the industry works in general, which indeed is a lot different from what one learns in college. I was involved in one to one interaction with clients, site visits, market surveys, going on window shopping with clients to understand their perspective on what they want, and a lot more.


Careers360: Please share the details of your project and your role in it.

Abhilasha: Initially, when I started as an intern, I was on-site understanding how everything works. After two weeks, I was asked to assist the senior designer for a tea brand stall design. My role was of a conceptualizer, and I had to work on the conceptual drawings for the set. I had to prepare the initial sketches, CAD drawings and 3D views. There were few things that got altered, but, the final outcome was really nice.


Careers360: What were the key challenges you faced during your internship?

Abhilasha: When you are working in a firm where you have a dedicated clientele, you get to learn a lot. During my six-week internship, I worked on four different kinds of projects. These included working on varied concepts, market surveys, site visits, digital drawings, and finally the execution. Everything is time-bound; one has to work mentally and physically to complete tasks on time. For me, that was the biggest challenge that I learned to overcome during the industrial exposure. 


Careers360: What was your key learning and achievements after completing the internship?

Abhilasha: For me, the biggest learning was to understand the working of the design industry. It is nothing same to what we are taught in the school; it’s a lot more than regular concept sheets and CAD drawings. When I was working in an actual workplace, I understood about the expectations of clients, expert inputs of the professionals in the field, availability of materials, cost involved, stats, and most important, the final implementation. 


Careers360: How did your mentor help you execute the project?

Abhilasha: My mentor, Ms Prachi, is working in the Industry from the past five years. While we were working on a PVR project, she helped me understand the terms and conditions of the constructional design of a PVR space which I was unaware of. Initially, I hesitated from working on such a large-scale project but she boosted my morale. I went for the site visits with her to understand in-depth design aesthetics. The final outcome was fantastic. I am glad that I had an amazing guide like her.


Careers360: How was your interaction with other employees during your internship period? Would you like to go back to the same place for a job?

Abhilasha: I was fortunate enough to work across different departments in the firm. The seniors were helpful. The work environment was quite friendly and interactive hence, I had one to one interaction with everyone. I am still connected with them.

I would definitely love to work there again, but I would like to undergo internship in other architectural firms as well like Archom, Studio Lotus, etc., to learn more. In the end, it’s all about growing by having diverse industrial exposure.


Careers360:: Did you get any monthly stipend during the design internship period?

Abhilasha: I didn’t receive any stipend as I had no professional qualification, but I have been working as a freelance designer ever since I completed my internship. I do get paid sometimes. Having the experience to work in an actual design company is the most important of all.


Careers360: Is it important for a student to do an internship? What values can be gained?

Abhilasha: One should not hesitate from working as an intern. When you are in a professional field where your work speaks for you, you should gain as much experience as you can. College helps us gain more of bookish knowledge but a professional experience helps to grow as an expert in the field. This will help you in improving the quality of your design portfolio as well. One can learn about the actual work culture, time management, dealing with the clients and vendors, and a lot more while undergoing an internship. 


Careers360: Share a memorable incident from your internship days.

Abhilasha: My first interaction with the client is the most memorable experience for me. I was unsure at first but understanding their idea of what they want in their space was quite a different experience altogether. In college, we make a hypothetical client brief as per our own design ideas. But the academic client briefs are a lot different from actually dealing with the clients. During my internship period, I learn that client’s opinion matters the most.


Also Read:

Life at Amity School of Design- Experience it with Abhilasha Vasudev

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Questions related to Amity School of Fashion Technology, Noida

Showing 36 out of 36 Questions

Is amity univeraity good for BA POLITICAL SCIENCE.or name other colleges except delhi university colleges because its cutoff is high. I cant get 96 percent. So thats the reason can u suggest me another colleges

Shubhangi sinha 17th Jan, 2020

Hello Manikanta,

Doing BA in political science from Amity University will cost you much as it's fees is high which will increase the total educational expenditure. You further have to do masters to make this degree useful although you will get good exposure and experience of learning.

Doing political science honours from government university is the best option. If not in North campus, you will definitely get admission in the colleges of South campus of DU if your percentage is not above than 90 percent.

The fees of government college is reasonable for BA hons.

Good luck,

Hope it helps :)


Is there any donation fee for amity university in noida for BA POLITICAL SCIENCE.

Leon George 17th Jan, 2020

Hello Manikanta,

As far as I know there is no donation fee in Amity University,  Noida for BA Political Science.  There is no hidden cost, whatever they charge they provide enough justification about the same.

So don't worry about additional charges or donation fee, if you have any query related to any such thing you can contact them without any hesitation.

I hope it will be helpful

Thank you


Amity university best or Mangalmay group of institutions BBA Ke liye course fees job packages in dono me se kon achcha hai

Kanupriya Gupta 15th Jan, 2020

Dear Aspirant,

Amity University has vivid branches and also offers the Cours of BBA throughout India. It is a NAAC A+ accredited university. BBA here is a 3-year full-time course and the total fee is about Rs. 9.62 lakhs. The placements also vary from one Amity college to another.

For instance, Amity International Business School focuses on a lot of interactions in the college itself like CEO talks, Corporate Meets, Internships, Live Projects, Incubation of Start-ups etc. The students are provided placements based on their academic performance and their skill as an entrepreneur. Here, mostly some students got placements above 21 lakhs. Their corporate partners are Accenture, Adobe, Times of India, CNBC, Vodafone, Dabur, Infosys, ABN-AMRO, Sony, Microsoft, Nokia, Nestle and Coca-Cola.

Though for other campuses, students have reported an average package of 3-3.5 lakhs and given an average rating to placements overall.

Mangalmay Group of Institutions for BBA is Rs. 35,500 per annum. The companies which are involved in placements here are Ginger Webs, Extramarks, Ericsson, Genpact, Lido Learning, Ucertify, IBM, ANR Softwares, Asahi Glasses, CapitalVia Global, Jaro Education, Bajaj Capital Finance, Aaj Enterprises, Hike Education, Calvin Klein and Toppr Technologies.

You can find the results of the same here for this year and previous years as well!

If you want to focus on a specific Amity college, you can post another query but overall, Amity seems to have better placements and the packages are mediocre. The fees in higher in Amity as well but there are a lot of options to see and pursue.

Hope this helps. All the best!


how to fill the entrance form in amity law university??

Muskan Gupta 13th Jan, 2020

The Amity law school is one of the premier centre of legal studies in India. Courses offered here are B.A. LLB (hons.) , BBA L.L.B (hons) and B.Com (//B.Com) L.L.B (hons.)


Candidates with 10+2 at least 60% in non-sponsored and 55% for sponsored category.

Admission Process

You can apply for undergraduate law admission in both offline and online mode. Then you have to login to your microsite and check the admission status. Last date to submit their application is March 23. For further information you can refer the link below:


Amity University is good for MBA in tourism management

Pankhuri Kumari 11th Jan, 2020
Hii Ankush!
Yes, Amity University is good for doing MBA in travel and tourism management. But, let me tell you, no institution is good or bad. Every institute has some unique qualities. It depends on you whether you find it convincing for you or not. Amity is a reputed university and provides you good facilities and a good study environment. It also provides various personality development exposures. You get a good placement too after doing this course and will get a promising career. To know well you can visit the official website and check out the necessary.
Hope this helps.
Good luck!
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