Design Internship Experience: How Amity School of Design student Abhilasha learnt to manage client expectations

What an actual industrial experience can teach a design student is far more real and vital than what books can instruct. Apart from learning the basics of the domain, interns learn how to interact with clients, work as per their requirements, manage time, and a lot more. Careers360 brings an exclusive Design Internship Experience series of popular design school students and their Internship experiences.

Abhilasha Vasudev, a student of interior design at Amity School of Design, did her internship at a design firm named Pentocrat Pvt.Ltd., engaged in designing sets. She shares her experience while working there. She learned that the most crucial responsibility of a designer is to understand the requirements of clients deeply and serve them with the best.

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Read her interview below:

Careers360: Where did you complete your design internship from? What was the size of the organization and duration of your training period?

Abhilasha: I interned at a design firm named Pentocrat Pvt.Ltd., known for exhibition and set designs, apart from other areas as well. It’s a start-up that is in existence from last six years. It has a strength of 20 employees, and everyone is interactive there. My internship duration was six months in which I learned a lot. 


Careers360: In which semester do the students opt for an internship? Is that compulsory for everyone?

Abhilasha: Students go for an internship generally during summer break after the second year. The internship ranges from four to six weeks to get practical experience of what all we have learnt in the past.

An internship is compulsory for everyone. It is 1-credit course wherein we have portfolio submission and viva-voce. It carries a total of 100 marks.


Careers360: What was your thought process before participating in the internship process? Did you focus on any particular domain?

Abhilasha: I am fond of designing sets. So, when I sent my CV and portfolio for the internship programme, I was focused on the set design domain in particular. My idea of working in a firm was to learn how does the industry works in general, which indeed is a lot different from what one learns in college. I was involved in one to one interaction with clients, site visits, market surveys, going on window shopping with clients to understand their perspective on what they want, and a lot more.


Careers360: Please share the details of your project and your role in it.

Abhilasha: Initially, when I started as an intern, I was on-site understanding how everything works. After two weeks, I was asked to assist the senior designer for a tea brand stall design. My role was of a conceptualizer, and I had to work on the conceptual drawings for the set. I had to prepare the initial sketches, CAD drawings and 3D views. There were few things that got altered, but, the final outcome was really nice.


Careers360: What were the key challenges you faced during your internship?

Abhilasha: When you are working in a firm where you have a dedicated clientele, you get to learn a lot. During my six-week internship, I worked on four different kinds of projects. These included working on varied concepts, market surveys, site visits, digital drawings, and finally the execution. Everything is time-bound; one has to work mentally and physically to complete tasks on time. For me, that was the biggest challenge that I learned to overcome during the industrial exposure. 


Careers360: What was your key learning and achievements after completing the internship?

Abhilasha: For me, the biggest learning was to understand the working of the design industry. It is nothing same to what we are taught in the school; it’s a lot more than regular concept sheets and CAD drawings. When I was working in an actual workplace, I understood about the expectations of clients, expert inputs of the professionals in the field, availability of materials, cost involved, stats, and most important, the final implementation. 


Careers360: How did your mentor help you execute the project?

Abhilasha: My mentor, Ms Prachi, is working in the Industry from the past five years. While we were working on a PVR project, she helped me understand the terms and conditions of the constructional design of a PVR space which I was unaware of. Initially, I hesitated from working on such a large-scale project but she boosted my morale. I went for the site visits with her to understand in-depth design aesthetics. The final outcome was fantastic. I am glad that I had an amazing guide like her.


Careers360: How was your interaction with other employees during your internship period? Would you like to go back to the same place for a job?

Abhilasha: I was fortunate enough to work across different departments in the firm. The seniors were helpful. The work environment was quite friendly and interactive hence, I had one to one interaction with everyone. I am still connected with them.

I would definitely love to work there again, but I would like to undergo internship in other architectural firms as well like Archom, Studio Lotus, etc., to learn more. In the end, it’s all about growing by having diverse industrial exposure.


Careers360:: Did you get any monthly stipend during the design internship period?

Abhilasha: I didn’t receive any stipend as I had no professional qualification, but I have been working as a freelance designer ever since I completed my internship. I do get paid sometimes. Having the experience to work in an actual design company is the most important of all.


Careers360: Is it important for a student to do an internship? What values can be gained?

Abhilasha: One should not hesitate from working as an intern. When you are in a professional field where your work speaks for you, you should gain as much experience as you can. College helps us gain more of bookish knowledge but a professional experience helps to grow as an expert in the field. This will help you in improving the quality of your design portfolio as well. One can learn about the actual work culture, time management, dealing with the clients and vendors, and a lot more while undergoing an internship. 


Careers360: Share a memorable incident from your internship days.

Abhilasha: My first interaction with the client is the most memorable experience for me. I was unsure at first but understanding their idea of what they want in their space was quite a different experience altogether. In college, we make a hypothetical client brief as per our own design ideas. But the academic client briefs are a lot different from actually dealing with the clients. During my internship period, I learn that client’s opinion matters the most.


Also Read:

Life at Amity School of Design- Experience it with Abhilasha Vasudev

Know all about Fashion Management

Innovative ideas, patience keys to success in Design: Prof. Nidhip Mehta, Head, School of Design, Pearl Academy

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Questions related to Amity School of Fashion Technology, Noida

Showing 14 out of 14 Questions

what is the cut off for interior design in amity gurgoan??

Apoorva Student Expert 16th Oct, 2019

Hello dear student,

If you want to take admission in amity University Gurgaon then you have to write please fill the form which is application form to get admission you can fill the application or registration form online or offline. To fill online form that you can fill on their website while offline form can be filled by visiting university . Then they take a test (English based ) and after this they take a walk in interview on that basis you get selected. There is no cut off as such . I hope this was helpful to you

Best wishes


Does mass media or mass communication has future if we are doing it from colleges like galgotia., amity, sharda ,etc private university...

Aman Raj Student Expert 15th Oct, 2019

Hello Harsh

College name has got not much weightege to some extent. I mean if you can become successful in your field then college name does not hold in longetivity.

The mass communication is a very diversified field. As you know that India is a fast growing country in terms of its media, population, film industries.. so there always a lot of job opportunities are available in this field.




script writer

news anchor


photo journalists



professional photography and videography

pre- production departments

post-production departments..


voice over artists

radio Jockey


logo designers

copy writers

font designers

Marketing and promotions




PUBLIC RELATION MANAGERS, PR is only mainstream field in mass communication through which you can get a government job.

Corporate communications




which exam amity accept to get admission?

Shudhanshu Gupta Student Expert 9th Oct, 2019
Hello aspirant I am here for helping you.
you are asking about exam accepted in amity University but you didn't mention which exam you are searching for which course you are searching for.
if talking about engineering so there is a separate exam and there is a separate exam for masters there are separate exam for management courses as well.
still I am providing you a link below where you can check exam accepted in amity University for all courses.
Click me
I hope you got it.
Feel free to ask any query in comment section.
Best of luck

how is btech in biotechnology in Amity university? how to take admission in it?

Apoorva Student Expert 5th Oct, 2019

Hello dear student,

As you have asked for btech bio-technology in amity university. So dear  student yes, amity University provide BTech in biotechnology and they have separate department of biotechnology. to get admission in BTech biotechnology in amity University you have to fill their admission form and then there will be a exam conducted by the University which will be conducted in two phases that is in first face then there will be a general English test which will be MCQ based and another round which is the last round you will have a personal interview. likewise after few days they will tell you or inform you if you have been selected for the course or not. And to get admission in BTech biotechnology in amity University you should must have English physics chemistry and biology as a subject mathematics is not required as in it is not compulsory to have maths in class 12th for this course in this university. I hope the information I provided was helpful to you.

Best wishes


Is there any exam to get admission in Amity university?

ÑÍthesh 3rd Oct, 2019
Hello Ramakanth!! I am here to help you out,soo...Amirty university itself has an entrance test and through national entrance test scores. It offers admission in UG and PG courses in various streams.
Scholarship also provides based on the 12th board.
Entrance test for the btech program is based on the exam Amity JEE which is a computer based entrance test.After the examination complete a candidate will get admit card through registered mail Id. Candidates qualifying the exam will be informed about the Amity university through email and call.hope I have helped you a little bit.prepare well for the exam. Good luck!
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