It’s all about Design, says Mr. K. Prasanna, Assistant Professor, SID Pune
Updated on Mar 19, 2018 - 2:24 p.m. IST by Nancy Johri
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In this special column, Mr. K. Prasanna, Assistant Professor, Symbiosis Institute of Design (SID) shares his expert advice with Careers360 on growing opportunities in the Design domain. He discusses about how design is influencing our daily lives, and how it is continuing to expand. The Professor also explains what does design actually mean and comprise.


Expert Column by Mr. K. Prasanna, Assistant Professor, SID

Today, innovation is everywhere, and is strongly influencing our lifestyle. When it comes to design thinking, a layman has a very indefinite understanding of what design actually is.

In the past, in the name of design, we referred to a drawing, sketch or outline of a physical product. Today, however, design thinking is systematically breaking down the traditional barriers. This reminds us about a popular saying by Steve Jobs- “It is naive to think about the design of a product just in terms of how it looks. It's just as much about how it actually works.” Design education is the teaching of theory and application in the design of products, services, and environments.

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There is an evident importance of design that can be seen growing.

An American Architect in her research said that "Students will need to become developers — identifying the funding and resources to realize their own projects. Learning aspects of planning, economics, law, communications, marketing and business skills are essential to this, in addition to learning problem-seeking and creative exploration."

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The skills of creativity, problem-finding and solving, design thinking, communication, and innovation, today lie in the budding designers, and will be the key to its future.

Every design project you take on, aims to solve some sort of problem for the client, whether it is helping more people learn about their company through a website, getting people into a store with a coupon or enticing people to buy something with an amazing package design.

But design thinking is more than just problem solving. It is a hands-on approach to developing solutions.

Every design thinking falls into one of the areas among either Understanding, Exploring or Materializing.

Understanding refers to the needs and expectation of the user. What does the user need, want or expect? It is about getting to know the users that are the target audience for the project.

Exploration refers to the transforming of ideas into creating sketches or wireframes that help you see the idea in action in a better way.

And Materialization refers to taking it back to those users you initially talked to. It’s about “What do they think? Does it work? Does it solve their problem?”.

There’s never a failure….!

When you are thinking about design, you focus on the end user. You aren’t designing something because it looks good, but rather doing it to make users happy. While one is thinking of design, one simply considers the human nature of empathy and emotion. Design thinking solves actual problems. It takes you back to the reason you are designing in the first place.

Design thinking isn’t just a fad that will be gone in another month. It’s gaining a grip in other areas like education, science, management, etc. because there’s something about it that seems to just click.

It’s all about design! Well, so it’s problem-solving!

Solving problems in meaningful ways will never get outdated!


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More like Symbiosis Institute of Design, Pune

Questions related to Symbiosis Institute of Design, Pune

Showing 72 out of 72 Questions

Campare symbiosis and sastra for law course college and culture

Shudhanshu Gupta Student Expert 24th Feb, 2020
Both the universities comes under  deemed and private ownership, fee structure for Law course is higher in symbiosis university ,but they both have equal accreditation from NAAC , In SASTRA University and  symbiosis university there is a good diverse culture , people feedback is higher in SASTRA instead of symbiosis.
Best of luck.

when pune symbiosis and noida symbiosis forms r releasing

Shareef 23rd Feb, 2020
Forms for Symbiosis Pune has already been released, dates are as follows.
  • Registration,26th Jan
  • Ends on, April 16th
  • Fee date,16th April
  • Admit cards,22 April
  • Exam, 2nd may

Same dates are been following for Noida symbiosis

whether bsc economics is available in symbiosis international college pune

Pushpa 22nd Feb, 2020


In symbiosis international college,pune

B.SC ECONOMICS(HONS) is available under symbiosis school of economics,pune

please visit the link


top MBA college in Pune other than symbiosis and MIT

Prakarsh Kaushik 22nd Feb, 2020

Hello ,

Master of Business Administration (MBA) is one of the most popular post-graduate programmes in India.The two-year programme is a gateway to huge amount of job opportunities in the corporate world . Bharti

In Pune , Symbiosis & MIT are considered as the best colleges for MBA.

Apart from these two there are -

  • International Institute of Management Studies
  • IBS Business School
  • Bharti Vidyapeeth Institute of  Management and Entrepreneurship Development
  • Sinhgad Institute of Management
  • Flame University
  • Pune Institute of Business Management
  • Ajeenkya DY Patil University

For more  colleges click at this link -

Hope this was helpful.


Having an experience of 2 years with a package of around 5 lacs per annum at L and T Infotech, should I continue or switch to MBA from SCIT(Symbiosis Center of Information Technology)?

Manidipa Kundu Student Expert 21st Feb, 2020


Symbiosis Center of Information Technology is one of the prominent institute in india, it has excellent placement record, and have experienced faculty, the highest packages offers in campus placement is 12lpa, the average package offers is 10 lpa.

fees structure is first year 1,53,000.

second year- 1,43,000.

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