It’s all about Design, says Mr. K. Prasanna, Assistant Professor, SID Pune

In this special column, Mr. K. Prasanna, Assistant Professor, Symbiosis Institute of Design (SID) shares his expert advice with Careers360 on growing opportunities in the Design domain. He discusses about how design is influencing our daily lives, and how it is continuing to expand. The Professor also explains what does design actually mean and comprise.


Expert Column by Mr. K. Prasanna, Assistant Professor, SID

Today, innovation is everywhere, and is strongly influencing our lifestyle. When it comes to design thinking, a layman has a very indefinite understanding of what design actually is.

In the past, in the name of design, we referred to a drawing, sketch or outline of a physical product. Today, however, design thinking is systematically breaking down the traditional barriers. This reminds us about a popular saying by Steve Jobs- “It is naive to think about the design of a product just in terms of how it looks. It's just as much about how it actually works.” Design education is the teaching of theory and application in the design of products, services, and environments.

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There is an evident importance of design that can be seen growing.

An American Architect in her research said that "Students will need to become developers — identifying the funding and resources to realize their own projects. Learning aspects of planning, economics, law, communications, marketing and business skills are essential to this, in addition to learning problem-seeking and creative exploration."

The skills of creativity, problem-finding and solving, design thinking, communication, and innovation, today lie in the budding designers, and will be the key to its future.

Every design project you take on, aims to solve some sort of problem for the client, whether it is helping more people learn about their company through a website, getting people into a store with a coupon or enticing people to buy something with an amazing package design.

But design thinking is more than just problem solving. It is a hands-on approach to developing solutions.

Every design thinking falls into one of the areas among either Understanding, Exploring or Materializing.

Understanding refers to the needs and expectation of the user. What does the user need, want or expect? It is about getting to know the users that are the target audience for the project.

Exploration refers to the transforming of ideas into creating sketches or wireframes that help you see the idea in action in a better way.

And Materialization refers to taking it back to those users you initially talked to. It’s about “What do they think? Does it work? Does it solve their problem?”.

There’s never a failure….!

When you are thinking about design, you focus on the end user. You aren’t designing something because it looks good, but rather doing it to make users happy. While one is thinking of design, one simply considers the human nature of empathy and emotion. Design thinking solves actual problems. It takes you back to the reason you are designing in the first place.

Design thinking isn’t just a fad that will be gone in another month. It’s gaining a grip in other areas like education, science, management, etc. because there’s something about it that seems to just click.

It’s all about design! Well, so it’s problem-solving!

Solving problems in meaningful ways will never get outdated!


Also read:

Know all about Symbiosis Entrance Exam for Design (SEED) 2018

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More like Symbiosis Institute of Design, Pune

Questions related to Symbiosis Institute of Design, Pune

Showing 11 out of 11 Questions

will set exam be conducted for symbiosis nagpur university?

Aditya kumar Student Expert 18th Oct, 2019
Hello there!
Symbiosis Entrance Test (SET) is conducted by Symbiosis International (Deemed University) for admission into Symbiosis institutes. If , I tell you about SET 2020 then ,SET 2020 is likely to be conducted in the month of of May 2020 at all exam centres. It is conducted for admissions to undergraduate courses ,admission process is likely to begin in the first week of January 2020 for all courses.

jindal or symbiosis which is best and what is the package of both of them?

Aman Raj Student Expert 16th Oct, 2019

Hello Kartik

If you are talking about MBA then SIBM Pune has got an upper hand in finance and Marketing. Second branch of Sybiosis is good in HR.

If you want to do MBA in operations or chain then you can join SIOM Pune which is specially for Operations.

All the best!!


which university is best for bba symbiosis or christ?

VIPIN KUMAR 17th Oct, 2019
Dear Candidate,
Symbiosis is good for management studies so if you are looking for that you can go but if you want to do god study in less amount then christ also good option . So I would prefer according to your need there is difference between college but if you will study hard definitely you will get good placement in both the colleges .

is symbiosis college good for bba

Apoorva Student Expert 14th Oct, 2019
Hello dear student,
Symbiosis is a college which is known for management it is specialised in management degree. if you are thinking of doing BBA from symbiosis then it's really good idea and I say that you should go for it without doubting. There are many colleges which gives degree for management but if you want to do bachelors of management from symbiosis then it's really good idea and you should not stop. I hope it's helpful.
Best wishes

what is the fees for private colleage like Christ, symbiosis if I want to pursue BBA and MBA

Payal 8th Oct, 2019

Hii aspirants

let me clear your doubt. the fee structure for bba and mba program vary from college to college.

For christ university

Bachelor of Business Administration [BBA]  For 3 year fee is Rs. 3,20,620

Master of Business Administration [MBA]for  1 year fees is Rs. 3,03,600

For symbiosis university

For bba academic Fees Per Annum is rs 2,80,00 and Institute Deposit (Refundable) fees is Rs 10,000

for MBA programme total fees isRs. 17.06 Lakh

I hope my answer will help you out

Good luck

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