Pearl Academy recently celebrated its 25 years of nurturing creative minds. On this special occasion, Pearl Academy and Amazon announced its exclusive initiative to showcase graduating students’ and alumni’s creations at the recently launched The Designer Boutique at Amazon.in. This tie up will prove special for budding designers as it would serve as a platform for them to take their creations to millions of customers across the country. This collaboration is a move by Amazon to make designer wear labels easily accessible and shop-able.
Amazon.in’s ‘The Designer Boutique’ that showcases an eclectic mix of designers and designs, makes Amazon.in the go-to destination for emerging, established and upcoming designers. The boutique houses unique collections of over 50 designers and thus, offering a direct opportunity to explore new and upcoming talent in the country. The designer fashion labels lie in the range of Rs.1,500-30,000 and offers 12,000 products for both women and men across apparels, accessories and footwear. The Designer Boutique collection will be refreshed constantly with updated selections of Pearl Academy graduates to make their collections more visible and easily discoverable.
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On this special occasion, Nandita Abraham, CEO, Pearl Academy, while announcing the collaboration said that this tie-up will act as a launch pad for young designers and alumni to showcase their creations at amazon.in.
Head of Amazon Fashion, Mr Arun Sirdeshmukh shared his excitement by saying, “The Designer Boutique at Amazon.in offers an opportunity for emerging and established designers to present their creations to customers across the country in numbers that cannot be matched by any single store, thus allowing them to focus on their core products and inherent creative talent. We want the Pearl Academy’s talented alumni to leverage our investments in technology and infrastructure to unlock the true potential of their products. Our endeavour is to make designer-wear available, affordable and accessible so customers can easily discover and enjoy shopping for their favourite designers under one roof”.
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