Toy design, as the name suggests, is the process of designing toys that deliver on all fronts, such as appearance, engagement, and functionality. The toy design process is an intersection of technical and creative skills to provide an enriching experience for children as well as adults. Aspiring students can also opt for toy design as their area of design specialsation due to its popularity. In this article, find out what toy design is and also get details about the toy design process.
This Story also Contains
- Toy Design Definition
- Toy Design Process
- What Does a Toy Designer Do?
- Career Opportunities in Toy Design
- Toy Designer Salary in India
- Top Recruiters for Toy Design
- Toy Designer Courses
- Toy Design Admission Process
What is Toy Design? Definition, Career Opportunities, Top Recruiters, Salary, Admission Process Toy Design Definition
Toy designing is the process of creating playthings for both children and adults, consisting of ideation, conceptualisation, prototyping, testing, and manufacturing. The end goal of toy design is to deliver fun, engagement, and utility to the end user in a safe and easy-to-use manner.
Toy Design Process
The toy design process includes the following steps:
Conceptualisation: Conceiving an idea is the first step in the toy design process. Several things can inspire a toy designer, drawing ideas from his surroundings or nature.
Prototyping: The second stage of toy designing involves bringing the concept or idea to life by creating a prototype of the product, which will then undergo several tests.
Design, Safety, and Utility: The toy is then tested for various parameters such as safety and functionality to ensure it performs as intended and does not pose any danger to the user. The toy must also be appealing in its design, incorporating good aesthetics as per the intended age group.
Manufacturing: The last step is to manufacture the toys using the right quality materials in a cost-effective manner.
What Does a Toy Designer Do?
As is clear from the toy design process given above, a toy designer is closely involved with designing and manufacturing toys for both kids and adults, with a focus on maximising the toy’s aesthetic value, utility, safety, and durability. Given below is the job description of a toy designer. A designing career in the area of toy design can also turn out to be exciting, with toy designer jobs having their own set of opportunities and challenges. Given below is the job description of a toy designer.
Toy Designer Job Description
Coming up with new ideas and concepts for developing toys
Researching and studying the market for the latest trends in toys
Developing toy prototypes using different software/materials
Actively coordinating and communicating with other departments, such as engineering and marketing, for the development of toys
Ensuring the toys meet the industry standards on safety and quality
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Career Opportunities in Toy Design
Given below are some of the job profiles that will be available for toy designers
- Junior and Senior Designers
- Creative Head/Director
- Product Manager
- 3D Artist
Toy Designer Salary in India
The average toy designer salary in India is in the range of Rs 2.5 lakhs to Rs 3.9 lakhs per year. However, the actual salary offered by toy designer jobs can vary depending on the skill and experience of the candidate. The table below provides the details about the salary of a toy designer in India
Salary of Toy Designers in India
Experience Level | Project Pay | Income Per Year |
Fresher ( 0-2 years) | Rs. 5000 - Rs. 20,000 per project | Rs. 1.5 LPA to Rs. 4 LPA |
2-5 years of experience | Rs. 15,000 - Rs. 50,000 | Rs. 3.6 LPA to Rs. 9 LPA |
More than 5 years of experience | Rs. 40,000 - Rs. 1.5 L per project | Rs. 10 LPA to Rs. 25 LPA |
Top Recruiters for Toy Design
The top companies for toy design include international corporations such as Lego and Mattel. Aspirants can also look at top toy design recruiters in India, such as Funskool, Playmates, and Toy Zone.
Toy Designer Courses
The toy designer courses include B.Des and M.Des programmes that candidates can pursue at any of the design colleges in India. Candidates can also look at diploma programmes, which are short-term programmes to improve their skill sets in the area of toy design.
Toy Design Admission Process
The admission process of toy design is similar to that of other programmes. Candidates have to appear for the design entrance exam of the desired institute. Shortlisted candidates will then be required to attend a personal interview or portfolio evaluation round. The final seat allotment will be done based on the candidate’s score in the entrance exam and the interview/portfolio evaluation round.