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What is Toy Design? Definition, Career Opportunities, Top Recruiters, Salary, Admission Process

What is Toy Design? Definition, Career Opportunities, Top Recruiters, Salary, Admission Process

Edited By Sumeet Sudarshan | Updated on Aug 13, 2025 12:53 PM IST | #B.Des

Toy design, as the name suggests, is the process of designing toys that deliver on all fronts, such as appearance, engagement, and functionality. The toy design process is an intersection of technical and creative skills to provide an enriching experience for children as well as adults. Aspiring students can also opt for toy design as their area of design specialsation due to its popularity. In this article, find out what toy design is and also get details about the toy design process.

This Story also Contains
  1. Toy Design Definition
  2. Toy Design Process
  3. What Does a Toy Designer Do?
  4. Career Opportunities in Toy Design
  5. Toy Designer Salary in India
  6. Top Recruiters for Toy Design
  7. Toy Designer Courses
  8. Toy Design Admission Process
What is Toy Design? Definition, Career Opportunities, Top Recruiters, Salary, Admission Process
What is Toy Design? Definition, Career Opportunities, Top Recruiters, Salary, Admission Process

Toy Design Definition

Toy designing is the process of creating playthings for both children and adults, consisting of ideation, conceptualisation, prototyping, testing, and manufacturing. The end goal of toy design is to deliver fun, engagement, and utility to the end user in a safe and easy-to-use manner.

Toy Design Process

The toy design process includes the following steps:

  • Conceptualisation: Conceiving an idea is the first step in the toy design process. Several things can inspire a toy designer, drawing ideas from his surroundings or nature.

  • Prototyping: The second stage of toy designing involves bringing the concept or idea to life by creating a prototype of the product, which will then undergo several tests.

  • Design, Safety, and Utility: The toy is then tested for various parameters such as safety and functionality to ensure it performs as intended and does not pose any danger to the user. The toy must also be appealing in its design, incorporating good aesthetics as per the intended age group.

  • Manufacturing: The last step is to manufacture the toys using the right quality materials in a cost-effective manner.

What Does a Toy Designer Do?

As is clear from the toy design process given above, a toy designer is closely involved with designing and manufacturing toys for both kids and adults, with a focus on maximising the toy’s aesthetic value, utility, safety, and durability. Given below is the job description of a toy designer. A designing career in the area of toy design can also turn out to be exciting, with toy designer jobs having their own set of opportunities and challenges. Given below is the job description of a toy designer.

Toy Designer Job Description

  • Coming up with new ideas and concepts for developing toys

  • Researching and studying the market for the latest trends in toys

  • Developing toy prototypes using different software/materials

  • Actively coordinating and communicating with other departments, such as engineering and marketing, for the development of toys

  • Ensuring the toys meet the industry standards on safety and quality

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Career Opportunities in Toy Design

Given below are some of the job profiles that will be available for toy designers

  • Junior and Senior Designers
  • Creative Head/Director
  • Product Manager
  • 3D Artist

Toy Designer Salary in India

The average toy designer salary in India is in the range of Rs 2.5 lakhs to Rs 3.9 lakhs per year. However, the actual salary offered by toy designer jobs can vary depending on the skill and experience of the candidate. The table below provides the details about the salary of a toy designer in India

Salary of Toy Designers in India

Experience Level

Project Pay

Income Per Year

Fresher ( 0-2 years)

Rs. 5000 - Rs. 20,000 per project

Rs. 1.5 LPA to Rs. 4 LPA

2-5 years of experience

Rs. 15,000 - Rs. 50,000

Rs. 3.6 LPA to Rs. 9 LPA

More than 5 years of experience

Rs. 40,000 - Rs. 1.5 L per project

Rs. 10 LPA to Rs. 25 LPA

Top Recruiters for Toy Design

The top companies for toy design include international corporations such as Lego and Mattel. Aspirants can also look at top toy design recruiters in India, such as Funskool, Playmates, and Toy Zone.

Toy Designer Courses

The toy designer courses include B.Des and M.Des programmes that candidates can pursue at any of the design colleges in India. Candidates can also look at diploma programmes, which are short-term programmes to improve their skill sets in the area of toy design.

Toy Design Admission Process

The admission process of toy design is similar to that of other programmes. Candidates have to appear for the design entrance exam of the desired institute. Shortlisted candidates will then be required to attend a personal interview or portfolio evaluation round. The final seat allotment will be done based on the candidate’s score in the entrance exam and the interview/portfolio evaluation round.

Frequently Asked Questions (FAQs)

1. What are the steps in the toy design process?

The steps in the toy design process include conceptualisation, prototyping, designing, meeting safety standards, and manufacturing.

2. What is the salary of a toy designer in India?

The toy designer's salary in India ranges between Rs 2.5 lakhs to Rs 3.9 lakhs p.a.

3. What are the toy design courses?

The toy design courses include B.Des and M.Des programmes.

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Questions related to B.Des

Have a question related to B.Des ?

Here are top BDes (Fashion Design) colleges in Bangalore:

National Institute of Fashion Technology , Bangalore – Top choice

JD Institute of Fashion Technology

Vogue Institute of Art and Design

IIFA Multimedia

Army Institute of Fashion and Design

Taking a second drop is not an issue if you clear the required entrance exams or meet the eligibility criteria.



FLAME University Pune is a good option  for B.Des if you’re looking for a creative and interdisciplinary learning environment . The university offers a well-structured design  program combined with liberal arts, allowing students to explore multiple interests It has a beautiful and modern campus with strong academic support and personalized attention due to smaller batch sizes. However, it is more know  liberal arts and business programs, so if you want a purely design-focused education, you might also  consider institutes like MIT-WPU or Shiv Nadar University. Overall, FLAME is suitable for students who want a broad, flexible design education and can afford the higher fees.


CUET qualifies BDes Fashion Designing students.

The basis for admission is the CUET score.

Hello,

No, for B.Des Fashion Designing , CUET is not always needed.

Some colleges take admission through CUET, but many top fashion institutes like NIFT have their own entrance exam. So, it depends on the college you are applying to. Always check the admission process of that particular college.

Hope it helps !


yes, Indeed, CUET qualifies BDes Fashion Designing students.

Admission CUET score is very important.

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