Difference Between Fashion Design and Fashion Communication

Difference Between Fashion Design and Fashion Communication

Edited By Sundararajan | Updated on Oct 24, 2024 06:09 PM IST | #NIFT Entrance Exam

Difference between Fashion Designing and Fashion Communication? The Fashion industry has grown by leaps and bounds within a decade. As there are a number of courses in fashion design, the young and creative minds of the country are not able to figure out what specialization to go for. With a diversity of choices out there, students encounter a huge dilemma one of which is fashion designing or fashion communication.

So what is the difference between fashion designing and fashion communication? To draw you a clear picture, Careers360 interviewed Nandita Abraham, President of Pearl Academy and alumni of NIFT Delhi to know all about careers in design, different job prospects of fashion designing and fashion communication, how both courses are related, salary prospects, etc.

Design Careers by Nandita Abraham

Watch this video to find out what Nandita Abraham, President of Pearl Academy, has to say about Design Careers - options, opportunities, and education.

Apeejay Institute of Design, Delhi B.Design Admissions 2025

Pioneers in the field of Design Education. Ranked among top 5 Design Institutions in the Country

Pearl Academy B.Des Admissions 2025

No. 1 Design & Fashion Institute by ASSOCHAM, India Today, Outlook and The Week rankings

Fashion Communication vs Fashion Design

Fashion designing is an art that covers the broad spectrum of fabrics, styles, patterns, colours, and trends that define the fashion of a particular era. It is not just limited to clothes and trends but also includes the area of accessories, handbags, and footwear. The combined study of all these aspects comes under a fashion designing course.

According to Nandita Abraham, “If you have a creative and innovative mind when it comes to clothing and attire, fashion designing is the right choice for you.

Design is for curious, creative people who are not scared of technology. Someone who likes to do different things is where innovation comes into play. It is for someone who wants to express themselves. ”On the other hand fashion communication is a specialized programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle industry. Nandita says,

“Fashion communication is about creating communication through content, blogs, the content of movies, magazines, etc. You will be working with social media, promoting the content online, and working with fashion films, events, and magazines.” Hence fashion design students go into the field of fashion design, whereas communication students become multi-media communicators and designers.

What is fashion communication design?

Fashion communication design refers to a specialised field within the fashion industry that focuses on visual storytelling, branding, marketing, and public relations related to fashion. Professionals in this field use various media such as photography, styling, digital content, advertising, and event planning to effectively communicate fashion concepts, trends, and brand identities to the target audience. They play a crucial role in shaping the image and perception of fashion brands, creating compelling narratives that resonate with consumers and stakeholders alike.

Browse Top Fashion Design Colleges by Location

How are Fashion Designing and Fashion Communication interlinked?

Experts in fashion communication are aware of the fashion design domain and are mostly certified, fashion designers. They have the required skills in visualizing, designing, and writing creatively to put the perspective on the product forward. Formal training in fashion communication is a part of my study at fashion design institutes.

Words have the power to give meaning, inspire thoughts and inspire curiosity and faith. Creative writing is essential for successful campaigns. A designer should be well aware of the ways a good copy can make a great difference in promoting a fashion product, leading to its sale. Fashion design and communication collaborate to bring creative concepts to life through both innovative garment creation and effective brand storytelling strategies.

The designer should have a skill in creative writing that suits the fashion and lifestyle industries. These industries are the major contributors in bringing expression and utility to every product used in daily life. According to Nandita Abraham, “ Fashion also has a technology. You now create fashion online. But technology is not something to be afraid of.”

Also Read:

NIFT 2025 College Predictor
Know your admission chances in Top Design Colleges based on expected score by using NIFT 2025 College Predictor.
Try Now

Fashion Design vs Fashion Communication: Scope

According to Nandita, “Today people are more interested in fashion, about what they wear and are more careful about what they select.” When asked about what is more lucrative-fashion designing or fashion communication?, she says, “Any job or profession you do well will be lucrative. Suppose your heart is not in fashion design but you think Manish Malhotra makes so much money so why not. Fashion design and communication are two integral aspects of the fashion industry that work together to create and promote new styles and trends. Fashion communication vs fashion design explores the strategic aspects of branding and marketing versus the creative process of garment and accessory design.

But remember 50 percent of your life will be sitting around garments. So do you like that or do you like working with social media, fashion films, and events magazines where you originally present your idea?” The job roles in fashion communication are:

  • Fashion Designer

  • Graphic Designer

  • Fashion Journalist

  • Professor

  • Design Assistant

  • Fashion Assistant

  • Fashion Marketing Manager

  • Fashion Editor

  • Fashion Photographer

  • Art Director

UPES B.Des Admissions 2025

Ranked #46 amongst Universities in India by NIRF | Ranked #1 in Academic Reputation in India by QS World University Rankings | Last Date to Apply: 28th Feb

Indian Institute of Art & Design Admissions 2025

Associated with FDCI, CII & IIFTI | Merit-cum-means scholarships to deserving students

As a professional fashion designer, you can work in areas like designer wear production, fashion marketing, planning, and concept management. Then there is a decent salary in the design industry in India. There is fashion media, design production management, fashion accessory design, quality control, and promotion of brands.

Also Check: Top Fashion Design Colleges in Delhi

Other roles include apparel production manager, fabric buyer, fabric quality control manager, showroom sales representative, illustrator, cutting assistant, and outside sales representative. Those interested in a career in fashion design can also become entrepreneurs and form their own companies. Fashion communication salary will vary in India depending on brand, company, and location.

Top College in India Offering Design

Fashion Design vs Fashion Communication

Fashion DesignFashion Communication
The art of fashion designing encompasses the diverse range of materials, designs, motifs, hues, and fashions that characterize the style of a specific time periodFashion communication is a focused course that trains students to communicate effectively in the Fashion and Lifestyle sector.
Besides clothes and trends, it also covers accessories, handbags, and footwear.Fashion communication involves producing and sharing content, blogs, movies, magazines, and more. You will use social media to market the content online and collaborate with fashion films, events, and magazines.
A fashion design course covers the integration of all these elements.Fashion Communication is a vital part of the fashion sector. You will learn how to communicate effectively in the fashion and lifestyle fields.

Note: Fashion design vs fashion communication: one focuses on creating garments and accessories, while the other centres on promoting fashion brands through marketing and communication strategies.

Articles

Certifications By Top Providers

Explore Top Universities Across Globe

University of Essex, Colchester
 Wivenhoe Park Colchester CO4 3SQ
University College London, London
 Gower Street, London, WC1E 6BT
The University of Edinburgh, Edinburgh
 Old College, South Bridge, Edinburgh, Post Code EH8 9YL
University of Bristol, Bristol
 Beacon House, Queens Road, Bristol, BS8 1QU
University of Nottingham, Nottingham
 University Park, Nottingham NG7 2RD
Magister Jurisdiction
4 minMar 18, 2023 16:03 PM IST
GMAT Exam Dates 2025: City Wise Test Schedule in India
13 minDec 31, 2024 03:12 AM IST

Questions related to NIFT Entrance Exam

Have a question related to NIFT Entrance Exam ?

Hello aspirant,

The nationwide Institute of Fashion Technology offers a nationwide entrance exam called NIFT for admission to its fashion design programmes.

Every course has specific requirements that must be met in order to apply. For NIFT, there is no minimum age requirement, however it is evident that passing the 10+2 exam is a requirement in order to be admitted to any undergraduate programme in fashion design.


You cannot be admitted because you are in class eleven. However, you can apply to NIFT for experience and practice, and if your application is accepted, you can take the entrance exam. If you pass, however, be aware that you will not be able to retain your results for admission.

Thank you

Hope this information helps you.

Yes, for the NIFT entrance exam in Fashion Designing, you are required to give both the GAT (General Aptitude Test) and the CAT (Creative Ability Test). The GAT assesses your general knowledge, quantitative ability, and reasoning skills, while the CAT evaluates your creative skills, including drawing and visualization. Both tests are essential for admission, as they help assess both your aptitude for fashion design and your creative capabilities.

For more details you can visit the link given below

https://design.careers360.com/articles/difference-between-cat-and-gat-in-nift


Yes, you can appear for the NIFT 2024 exam even if your 12th board exams are scheduled after the NIFT exam. NIFT allows students to take the exam as long as they are in their final year of school education. If you qualify for the exam, you can submit your 12th-grade results after your board exams. Just ensure you meet the eligibility criteria, and provide your 12th marks once the results are declared.

For more details you can visit the link given below

https://design.careers360.com/articles/nift-eligibility-criteria


Dear Aspirant,


Yes! If you want to pursue your under graduation from nift after 12th or even if you are appearing for12th exam then you are eligible to apply for the exam. There are several courses offered by nift which includes undergraduate and postgraduate degree programmes.


Age (Undergraduate degree programmes) -

  • General - the maximum age should be less than 24 years as on 1st august in the year of examination
  • Reserved category - 5 years relaxation


Hope this information helps :)

Dear aspirant

NIFT 2023 ELIGIBILITY - B.DES admission

1. Aspiring students must have completed a 10+2 board exam from any recognized Central/State Board of Secondary Examination, such as Central Board of Secondary Education/State Board New Delhi, and Council for Indian School of Certificate Examination, New Delhi or,

2. Any Board/Public School/University Examination conducted in India or abroad which is equivalent to the 10+2 system and is accorded by the Association of Indian Universities or,

3. If candidates complete the General Certificate Education (GCE) Examination (London/Sri Lanka/ Cambridge/) at the Advanced (A) level/International Baccalaureate (IB) then, they are eligible to apply or,

4. Students will also be eligible if they have passed the 10+2 examination conducted by the National Open School with at least five subjects or,

5. Diploma of 3 or 4 years which is recognized by AICTE or State Board of Technical Education.

Age limit - Candidates must be of 23 years of age as of August 1, 2022. However, candidates belonging to Scheduled Castes (SC)/Scheduled Tribe (ST)/Person With Disability (PHP) get a relaxation of 5 years

Eligibility for B.F.Tech admission

1. Students must pass the Class 12 exam in the 10+2 pattern of examination with Chemistry, Physics, and Mathematics as compulsory subjects from any recognized Central/ State Board of Secondary Examination, such as Central Board of Secondary Education, New Delhi, and Council for Indian School of Certificate Examination, New Delhi or,

2. Any Public School/Board/University Exam in India or in foreign countries which is equivalent to a 10+2 system with Chemistry, Mathematics, and Physics as a mandatory subjects. It must be recognized by the Association of Indian Universities or,

3. General Certificate Education (GCE) Examination(London/ Cambridge/ Sri Lanka) at the advanced (A) level with Physics, Chemistry and Mathematics/International Baccalaureate (IB) or,

4. Diploma of 3 or 4 years in any programme of engineering which is recognized by AICTE or a State Board of Technical Education or,

5. A passing grade in the Higher Secondary Education Examination held by the National Open School with at least five subjects - Physics, Chemistry, and Mathematics

Age limit is same as B.des

You can check other details about eligibility criteria for NIFT from link below:

https://design.careers360.com/articles/nift-eligibility-criteria

Hope this was informative for you

Best regards!!

View All
Video Game Designer

Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.

Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

3 Jobs Available
Animator

An animation career is one of the most interesting career options in the creative field. The primary job of careers in animation is to create multiple images, known as frames, that results in an illusion of movement called animation when displayed in a quick sequence. Students should pursue Bachelor of Fine Arts, Bachelor of Visual Arts to opt for an animator career path. Individuals who opt for a career as an animator typically specialize in one of the media and may further concentrate on a specific area, such as characters, scenery, or background design. Animators typically use computer software to do such work.

2 Jobs Available
Fashion Designer

Fashion designers are creative professionals who transform ideas into stylish and wearable clothing and accessories. Using a combination of artistic flair and technical skills, they sketch designs, choose fabrics, and oversee the production process. Fashion designers stay aligned with trends, adapting their creations to suit the evolving tastes of the audience.

Fashion designers make trendy designer clothes, stay updated with the trends, using various modern elements into their designs. They are always coming up with new ideas and turning their creative visions into clothes people can wear. Their creations allow people to express themselves through what they wear, showing their unique style and identity.

2 Jobs Available
Interior Designer

Interior designers create various spaces, from indoor to outdoor, they provide a pleasing home environment, as well as, make the environment beautiful. It is the job of interior designers who study the art of transforming a space into what the client wishes for. Interior designers work with a wide variety of clients, starting from small house owners to big corporations. 

As part of the interior design career, individuals should also be aware of certain inspection regulations. Interior designing is to enhance the interior of a building to achieve an aesthetically pleasing environment. This is a part of both science and arts to make a certain place healthier and more peaceful for the people.

2 Jobs Available
Product Designer

Individuals who opt for a career as product designers are responsible for designing the components and overall product concerning its shape, size, and material used in manufacturing. They are responsible for the aesthetic appearance of the product. A product designer uses his or her creative skills to give a product its final outlook and ensures the functionality of the design. 

Students can opt for various product design degrees such as B.Des and M.Des to become product designers. Industrial product designer prepares 3D models of designs for approval and discusses them with clients and other colleagues. Individuals who opt for a career as a product designer estimate the total cost involved in designing.

2 Jobs Available
Graphic Designer

A graphic designer career designs products, displays, posters, hoardings, logos, and marketing materials. Graphic designers can get employment in publications, advertising and marketing firms, and much more. A graphic is a form of vision that can be associated with art, imagination, or expression. A graphic designer creates eye-catching images by combining layout, colour theory, and graphics.

A graphic designer combines technical skills with artistic vision to provide visual content. He or she develops layouts for books, brochures, advertisements, and websites using design tools. A graphic designer closely collaborates with teams or clients to comprehend project specifications and brand standards.

2 Jobs Available
Industrial Designer

The concepts for manufactured products such as cars, home appliances, electronics and toys are developed by industrial designers. They combine art, business and technology to produce daily goods that people need. Individuals who opt for a career as Industrial Designers operate in a number of industries. Ironically, manufacturers employ only 29 per cent of industrial designers directly. Students can pursue Visual Communication to become Industrial Designer.

2 Jobs Available
Visual Merchandiser

A visual merchandiser is a professional who makes it look astonishing by utilising his or her designing skills. Visual merchandising contributes to awareness and brand loyalty among consumers. An individual, in visual merchandising career outlook, plays a crucial role in fetching the attention of customers and bringing them to the store. 

2 Jobs Available
Back to top