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Know all about Fashion Communication : Scope and Career Opportunities

Know all about Fashion Communication : Scope and Career Opportunities

Edited By Sundararajan | Updated on Feb 26, 2024 06:55 PM IST | #NIFT Entrance Exam

Know all about Fashion Communication: These days several pretty and luxury brands are mushrooming in the retail market globally. The success of a brand is measured majorly by its unique identity. There is a great demand for fashion communication experts to develop a quirky and distinctive brand identity for creating maximum impact. Read the complete article to know all about fashion communication including eligibility criteria, areas of study, top colleges, top employers, positions offered, average salary, and more.

Know all about Fashion Communication : Scope and Career Opportunities
Know all about Fashion Communication : Scope and Career Opportunities

Eligibility Criteria to Pursue Fashion Communication

Fashion communication is a specialized design domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. The eligibility criteria for pursuing fashion communication may vary for different institutes. In general, to pursue a B.Des in fashion communication, aspirants have passed the class 10+2 examination from a recognized state or national board of education.

What does Fashion Communication include?

For the whole fashion business, fashion communication is the backbone. It is one of the newest and most exciting avenues of the fashion and lifestyle industry. The importance of fashion communication is helps in identifying the brand business and allows brands to communicate their vision, product offerings, and key messages to customers, reinforcing their unique value propositions and individuality. Fashion communication includes consolidated course study associated with different areas such as fashion journalism, styling, advertising, public relations, graphic design, visual merchandising, space design, photography, display, exhibit, creative writing, interaction design, new media design, etc.

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Students after completing the fashion communication course emerge as dynamic professionals, who are qualified to offer effective and financially feasible communication solutions for the fashion industry. Fashion communication graduate students have multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events, and fashion advertising.

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Fashion Communication Syllabus

Fashion Studies

History and Philosophy of Design

Communication Concepts & Processes

Writing Skills

Consumer Behavior in Fashion

Multimedia

Graphic Design

Visual Merchandising

Photography

Design Methodology

Publication Design

Exhibition Design

Fashion Styling

Fashion Journalism

Craft Cluster & Doc Graphic Designumentation

Industry Internship

Graduation Project

Top College that offers Fashion Communication Course

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Scope of Fashion Communication

There is ample job opportunity for fashion communication graduate students. The career opportunity does not confine around in India only, you can also work in other countries. The job profiles that one can hope to join after pursuing a course in fashion communication are listed below:

  • Fashion Advertiser
  • PR Manager
  • Retail Space Designer
  • Fashion Stylist
  • Fashion Photographer
  • Fashion Journalist
  • Graphic Designer
  • Visual Merchandiser
  • Event Manager
  • Art Director
  • Design Assistant
  • Fashion Marketing Manager

What is Fashion Communication in NIFT

Fashion communication NIFT focuses on the fashion and lifestyle industry. It covers a wide range of areas including graphic design, space design, fashion media, and fashion thinking, employing both traditional and digital techniques. The goal of the programme is to cultivate professionals capable of delivering innovative and effective communication solutions for a variety of brands, products, and strategies in the fashion and lifestyle industry. The programme offers two specialisations in visual communication and fashion media to help students enhance their skills in their chosen areas. Graduates from the Fashion Communication programme can find opportunities in diverse fields such as branding, styling, photography, journalism, advertising, visual merchandising, and interaction design. Check the fashion communication syllabus to score high in the NIFT exam.

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Types of Fashion Communication

Fashion Communication includes various types of fashion communication. Fashion communication includes various types of roles and activities aimed at conveying messages within the fashion industry. Here are some common types of fashion communication are listed below:

  • Communication design: Creating visual and verbal messages for fashion products using various media.
  • Branding: Developing a unique identity and image for a fashion label or company.
  • Public relations: Managing the reputation and relationship of a fashion brand or organization with its stakeholders.
  • Fashion journalism: Reporting on fashion, culture, and lifestyle topics for various publications.
  • Styling: Selecting and coordinating clothes and accessories for different purposes.
  • Fashion photography: Capturing and editing images of fashion products, models, or scenes.
  • Fashion events and display design: Planning and executing fashion shows, exhibitions, installations, or window displays.
  • Fashion advertising: Creating and executing promotional campaigns for fashion products or services.
  • Fashion films: Producing short or feature-length films that explore fashion themes, stories, or aesthetics.
  • Social media: Creating and managing online platforms and content for fashion brands or organizations.

What is fashion communication and styling

The difference between the fashion communication and styling are:

Fashion Communication
Styling
  • Fashion communication connects brands with their audience through media.
  • Fashion communication includes visual merchandising, journalism, and PR.
  • Styling creates captivating fashion looks.
  • Stying influences editorials, campaigns, and red-carpet events.

Average Salary of Fashion Communication

As per Ambitionbox, the experienced candidates can earn a salary of Rs. 6 lakhs p.a. The average fashion communication salary is Rs. 2.7 lakhs.

Frequently Asked Question (FAQs)

1. What is fashion communication?

Fashion communication is a specialised domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. Fashion communication graduate students have multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events and fashion advertising.

2. What is the eligibility criteria to pursue fashion communication course?

Students must pass the 10+2 exam to pursue a bachelor degree in fashion communication course.

3. What is the average salary of a fashion communication graduate?

A fashion communication graduate salary varies depending on the brand, company and location. On an average, a fashion communication graduate can earn between Rs.1.4 lakhs to Rs.5 lakh annually.

4. What are career opportunity after fashion communication course?

The career opportunity after fashion communication course is mentioned in the above article.

5. what is fashion communication in NIFT?

Fashion communication is a four-year undergraduate programme offered by NIFT that focuses on the communication aspects of the fashion and lifestyle industry. It covers various domains such as graphic design, space design, fashion media, and fashion thinking, using both hand and digital skills. The programme aims to produce professionals who can provide effective and creative communication solutions for different brands, products, and strategies in the fashion and lifestyle sector. The programme also offers two deepening specialisations in visual communication and fashion media, which allow students to strengthen their skills in specific areas of interest

6. what are the types of fashion communication

Types of fashion communication are communication design, branding, public relations, fashion journalism, styling, fashion photography, fashion events and display design, fashion advertising, fashion films, and social media. Each plays a unique role in conveying fashion trends and brand messages to the public. 

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Questions related to NIFT Entrance Exam

Have a question related to NIFT Entrance Exam ?

Hello aspirant,

The nationwide Institute of Fashion Technology offers a nationwide entrance exam called NIFT for admission to its fashion design programmes.

Every course has specific requirements that must be met in order to apply. For NIFT, there is no minimum age requirement, however it is evident that passing the 10+2 exam is a requirement in order to be admitted to any undergraduate programme in fashion design.


You cannot be admitted because you are in class eleven. However, you can apply to NIFT for experience and practice, and if your application is accepted, you can take the entrance exam. If you pass, however, be aware that you will not be able to retain your results for admission.

Thank you

Hope this information helps you.

Dear Aspirant,


Yes! If you want to pursue your under graduation from nift after 12th or even if you are appearing for12th exam then you are eligible to apply for the exam. There are several courses offered by nift which includes undergraduate and postgraduate degree programmes.


Age (Undergraduate degree programmes) -

  • General - the maximum age should be less than 24 years as on 1st august in the year of examination
  • Reserved category - 5 years relaxation


Hope this information helps :)

Dear aspirant

NIFT 2023 ELIGIBILITY - B.DES admission

1. Aspiring students must have completed a 10+2 board exam from any recognized Central/State Board of Secondary Examination, such as Central Board of Secondary Education/State Board New Delhi, and Council for Indian School of Certificate Examination, New Delhi or,

2. Any Board/Public School/University Examination conducted in India or abroad which is equivalent to the 10+2 system and is accorded by the Association of Indian Universities or,

3. If candidates complete the General Certificate Education (GCE) Examination (London/Sri Lanka/ Cambridge/) at the Advanced (A) level/International Baccalaureate (IB) then, they are eligible to apply or,

4. Students will also be eligible if they have passed the 10+2 examination conducted by the National Open School with at least five subjects or,

5. Diploma of 3 or 4 years which is recognized by AICTE or State Board of Technical Education.

Age limit - Candidates must be of 23 years of age as of August 1, 2022. However, candidates belonging to Scheduled Castes (SC)/Scheduled Tribe (ST)/Person With Disability (PHP) get a relaxation of 5 years

Eligibility for B.F.Tech admission

1. Students must pass the Class 12 exam in the 10+2 pattern of examination with Chemistry, Physics, and Mathematics as compulsory subjects from any recognized Central/ State Board of Secondary Examination, such as Central Board of Secondary Education, New Delhi, and Council for Indian School of Certificate Examination, New Delhi or,

2. Any Public School/Board/University Exam in India or in foreign countries which is equivalent to a 10+2 system with Chemistry, Mathematics, and Physics as a mandatory subjects. It must be recognized by the Association of Indian Universities or,

3. General Certificate Education (GCE) Examination(London/ Cambridge/ Sri Lanka) at the advanced (A) level with Physics, Chemistry and Mathematics/International Baccalaureate (IB) or,

4. Diploma of 3 or 4 years in any programme of engineering which is recognized by AICTE or a State Board of Technical Education or,

5. A passing grade in the Higher Secondary Education Examination held by the National Open School with at least five subjects - Physics, Chemistry, and Mathematics

Age limit is same as B.des

You can check other details about eligibility criteria for NIFT from link below

https://www.google.com/amp/s/design.careers360.com/articles/nift-eligibility-criteria/amp

Hope this was informative for you

Best regards!!

Hello,

For BVoc courses in interior design, separate entrance exams are conducted by the concerned colleges. By giving NIFT you can only get admission in BDes and MDes courses in NIFTs and some other participating institutes.

Hello,

In 2022 NIFT Entrance Examination was conducted in 32 cities. The candidates have to select the preference of the examination cities while filling the application form. Based on the availability, preferences of the examination cities you will be allotted an examination center. You have to appear for NIFT Entrance Examination in the allotted examination center as per the given schedule. You can select any city where examination is conducted while filling your preferences, make sure that you select the cities such that you can commute on the day of examination easily. Next year the list of examination cities may increase or decrease, the cities may vary.

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