What is Fashion Communication: Salary, Jobs, Career, Scope

What is Fashion Communication?

For the whole fashion business, fashion communication is the backbone. It is one of the newest and most exciting avenues of the fashion and lifestyle industry. The importance of fashion communication helps in identifying the brand business and allows brands to communicate their vision, product offerings, and key messages to customers, reinforcing their unique value propositions and individuality.

Types of fashion communication include consolidated course study associated with different areas such as fashion journalism, styling, advertising, public relations, graphic design, visual merchandising, space design, photography, display, exhibit, creative writing, interaction design, and new media design.

Students after completing the fashion communication courses emerge as dynamic professionals, who are qualified to offer effective and financially feasible communication solutions for the fashion industry. Fashion communication degree students have multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events, and fashion advertising.

What is the NIFT Fashion Communication Course?

Aspirants who wish to know “what is Fashion communication” at National Institute of Fashion Technology (NIFT) must note that it is one of the most cutting-edge, exciting, and essential pathways to open up in the fashion and lifestyle industry.

Fashion communication encompasses cohesive course studies, introducing the fashion communication graduate as a Visual Design Strategist capable of providing integrated solutions, in the following major pathways:

• Graphic Design
• Advertising Space Design
• Visual Merchandising
• Fashion Creatives
• Fashion Photography
• Fashion Journalism
• Fashion Styling and Fashion Thinking
• Interaction Design and New Media Design specific to the fashion and lifestyle industry

Eligibility Criteria to Pursue Fashion Communication Courses

Fashion communication is a specialised design domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. The eligibility criteria for pursuing fashion communication courses may vary for different institutes. In general, to pursue a B.Des in types of fashion communication degree, aspirants must have 10+2 passed from a recognised state or national board of education.

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Fashion Communication Syllabus

Top College that offers Fashion Communication Courses

• National Institute of Fashion Technology, Mumbai
• National Institute of Fashion Technology, New Delhi
• National Institute of Fashion Technology, Bangalore
• National Institute of Fashion Technology, Chennai
• Symbiosis Institute of Design

Scope of Fashion Communication

There is ample job opportunities for fashion communication degree or graduate students. The career opportunity does not confined around in India only, you can also work in other countries. The job profiles that one can hope to join after pursuing fashion communication courses are listed below:

• Fashion Advertiser
• PR Manager
• Retail Space Designer
• Fashion Stylist and designer
• Fashion Photographer
• Fashion Journalist
• Graphic Designer
• Visual Merchandiser
• Event Manager
• Art Director
• Design Assistant
• Fashion Marketing Manager

What is Fashion Communication in NIFT?

Fashion communication in NIFT focuses on the fashion and lifestyle industry. It covers a wide range of areas including graphic design, space design, fashion media, and fashion thinking, employing both traditional and digital techniques. The goal of the programme is to cultivate professionals capable of delivering innovative and effective communication solutions for a variety of brands, products, and strategies in the fashion and lifestyle industry by doing fashion communication jobs.

The design aspirants need to know all about fashion communication examples. The programme offers two specialisations in visual communication and fashion media to help students know the importance of a fashion communication degree and enhance their skills in their chosen areas.

Graduates from the Fashion Communication courses can find various opportunities in fashion communication jobs with diverse fields such as branding, styling, photography, journalism, advertising, visual merchandising, and interaction design. Check the fashion communication syllabus to score high in the NIFT exam.

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• Types of Fashion Design
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• Fashion Design Vs Graphic Design
• Best Design Schools in World
• NIFT Alumni

Top Recruiters

Candidates can check the top recruiters mentioned in the table below:

Types of Fashion Communication

Fashion Communication and styling include various types of fashion communication. Fashion communication courses include various types of roles and activities aimed at conveying messages within the fashion industry. Here are some common types of fashion communication examples listed below:

• Communication design: Creating visual and verbal messages for fashion products using various media.
• Branding: Developing a unique identity and image for a fashion label or company.
• Public relations: Managing the reputation and relationship of a fashion brand or organisation with its stakeholders.
• Fashion journalism: Reporting on fashion, culture, and lifestyle topics for various publications.
• Styling: Selecting and coordinating clothes and accessories for different purposes.
• Fashion photography: Capturing and editing images of fashion products, models, or scenes.
• Fashion events and display design: Planning and executing fashion shows, exhibitions, installations, or window displays.
• Fashion advertising: Creating and executing promotional campaigns for fashion products or services.
• Fashion films: Producing short or feature-length films that explore fashion themes, stories, or aesthetics.
• Social media: Creating and managing online platforms and content for fashion brands or organizations.

What is fashion communication and styling?

The difference between the fashion communication and styling are:

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Fashion Communication Jobs

The fashion communication jobs deal with many fields such as the media, fashion, public events and more. As per the current trends going on, every aspirant is willing to pursue fashion communication courses to build their career by obtaining fashion communication jobs and earn a good salary per month. Below are some of the jobs after fashion communication courses for reference.

• Fashion brand manager

• Fashion journalist

• Fashion stylist

• Fashion editor

• Fashion public relation specialist

• Fashion marketing manager

• Fashion photographer

• Fashion media manager

• Visual merchandise

Fashion Communication Salary

The fashion communication salary in India varies for each candidate. The fashion communication salary per month in India depends on various factors such as the type of location, candidate skills, position, experience and the company they are working in. The fashion communication salary per month of an employee is provided below in the table as per the position.

The average salary of fashion communication is approximately Rs.1,00,441 according to the glassdoor review. The NIFT fashion communication salary ranges between Rs. 7,00,000 and Rs. 20,00,000 approximately per annum. As per Ambition box, the experienced candidates can earn a fashion communication salary in India of Rs. 7 lakhs p.a. The average salary of fashion communication is Rs. 2.7 lakhs based on the experience.