In today’s competitive scenario, the success of a brand is measured majorly by its unique identity. A number of prêt and luxury brands are mushrooming in the Indian retail market, and in order to develop a quirky and distinctive brand identity for creating maximum impact, there is a great demand of fashion communication experts.
Fashion communication is a specialised domain of fashion studies that enables students in acquiring communication skills relevant to the fashion and lifestyle industry. After completion of the programme, graduates have multiple options in front of them via graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events and fashion advertising.
Careers360 explores here everything you need to know about fashion communication including eligibility criteria, areas of study, top colleges, top employers, positions offered, average salary, and more.
Eligibility Criteria for pursuing Fashion Communication
For pursuing a bachelor’s degree in fashion communication, you should have passed class 10+2 qualifying examination from a recognised state or national board of education.
What does Fashion Communication include?
Fashion communication is the backbone of the whole fashion business. This is among the newest and most exciting avenues of the fashion and lifestyle industry. It includes consolidated course study associated with different areas such as advertising, public relations, graphic design, fashion journalism, visual merchandising, space design, styling, photography, display, exhibit, creative writing, interaction design, new media design, etc.
After the completion of the course, fashion communication graduates emerge as dynamic professionals, who are qualified to offer effective and financially feasible communication solutions for the fashion industry.
Study Areas
The curriculum of fashion communication includes following topics-
Topics taught in Fashion Communication
Fashion Studies | History and Philosophy of Design |
Communication Concepts & Processes | Writing Skills |
Consumer Behavior in Fashion | Multimedia |
Visual Merchandising | |
Photography | Design Methodology |
Publication Design | Exhibition Design |
Fashion Styling | Fashion Journalism |
Craft Cluster & DocGraphic Designumentation | Industry Internship |
Graduation Project | |
Job Profiles
Below is the listing of job profiles that one can hope to join after pursuing a course in fashion communication:
Job Profiles for Fashion Communication Graduates
Graphic Designer | Fashion Advertiser |
Visual Merchandiser | PR Manager |
Fashion Photographer | Retail Space Designer |
Event Manager | Fashion Journalist |
Fashion Stylist | |
Prominent Employers
Top employers that recruit graduates of fashion communication are as follows-
Top Recruiters of Fashion Communication graduates
Marks & Spencer | Madura Garments |
Shoppers Stop | Christian Dior |
Lifestyle | Benetton |
Tommy Hilfiger | Liberty |
FreelookGraphic Design | Lopez Design |
Marie Claire | Images |
Vogue | Harper’s Bazaar |
Times of India | Asian Age |
Couture Asia | Femina |
FDCI | MTV |
NDTV | Times Now |
Headlines Today | Perfect Relations |
Wizcraft | Ogilvy & Mather |
JWT | Lintas |
Average Salary for Fashion Communication Graduates
Depending on the brand, company and location, a fashion communication graduate can expect to earn anything between Rs.1.4 lakhs to Rs.5 lakh annually.
NIFT Campuses offering Fashion Communication Programme (UG)
The campuses of NIFT offer B.Des. in fashion communication are mentioned here:
By providing a platform, fashion communication makes it possible for the brands to communicate their products’ identity in the market. The professionals of this specialised domain are experts in taking a brand to new heights. Amid the ever-growing world of fashion, fashion communication has become the core of the whole fashion business. Students of this field have vast opportunities for exploring and expanding their horizons.
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