Fashion is a multi-billion dollar industry now, and it takes a lot more than only creative designers and elegant models to make or break the identity of a fashion brand. Here comes the need for fashion management that plays a major role in the establishment of brand awareness and uncovers new trends. It aims to ensure that the product is available to buyers at the right time and place. The objective of fashion management programme is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors.
Careers360 explores everything you need to know about fashion management including eligibility criteria, areas of study, top colleges, top employers, profiles, average salary, and more.
Eligibility Criteria for Fashion Management
For pursuing a bachelor’s degree in fashion management from a reputed institute, an aspirant should have passed class 10+2 qualifying examination from a recognised state or national board of education.
What are students taught?
Students undergo rigorous education in buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation.
They are exposed to creative merchandising/marketing, innovative fashion management practices, information technology developments, directions of fashion trends and business practices through field visits and industry internships.
The objective of the fashion management programme is to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing, honed specifically for the requirements of the garment export, fashion and lifestyle and retail sectors.
Students undergo in-depth education in management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices, and project formulation.
After completion of the course, the students have the right blend of hard and soft skills. They possess the right attitude to enter the middle management of any growing organisation.
The programme prepares students for positions in areas of fashion marketing & merchandising, retail & mall management, brand management, retail buying, global sourcing, product development, export merchandising, management consulting, fashion education, retail technology, supply chain and customer relationship in the sectors of apparel & lifestyle.
Following are the major topics of fashion management programme:
Consumer Behaviour & Fashion Brand Management
Supply Chain Management
Statistics and Statistical Software
Fashion Forecasting & Product Development
Overview of Global Fashion
Retail Merchandising & Financial Management
Fashion Retail Management
Intellectual Property Rights
Legal Environment of Business
Retail Buying and Category
Brand & In-Store Communication
Diversified Career Options
Latest innovations in the programme have been in the areas of mall management, e-business and store operations. The curriculum includes relevant new areas of study like intellectual property rights, social media marketing, luxury management, services marketing, e-commerce and the study of special product groups.
Some of the prominent employers are as follows:
Royal Sporting House
Planet Retail Holdings
Ogilvy & Mather
Vishal Mega Mart
The Home Store
Steve & Barrys
Marks & Spencer
Metro Cash & Carry
Li & Fung
ITC Wills Lifestyle
Average Salary of Fashion Management Graduates
Depending on the brand, company and location, a fashion management graduate can expect an annual package of INR 2 – 5 lakh.
Institutes offering Fashion Management
Some of the most sought-after reputed institutions where aspirants can pursue fashion management are as follows-
Research, data analysis, decision-making, and entrepreneurship skills are inculcated as part of the curriculum and various projects of fashion management. Also, the students become better marketers of both handloom and handicraft products and understand the entrepreneurial challenges of the MSME sector, along with the business solutions that are needed.