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Know all about Fashion Management: Fashion is now a multibillion-dollar industry, and it takes much more than just creative designers and graceful models to make or break a fashion brand image. The fashion management is a nowadays a very specialised sector which plays a significant role in business market by building brand awareness and uncovering new trends. This helps to ensure that every latest product trending is available at any given time and location for consumers. Hence, the aspirants are keen to pursue fashion management degree to build their professional life and develop fashion management careers.
A fashion management is the leading business in current trend. Fashion management focuses on the fields of marketing, development and management of all fashion products. It includes various aspects such as brand management, fashion business, fashion merchandising and more. Also many institutes offer fashion management course which is a programme of study offered to the design aspirants to enhance their skills and knowledge to develop the fashion industry. Pursuing a fashion management degree gives the candidates a confidence to develop their careers in fashion management. According to the latest trends, there are lot many jobs after fashion management course completion.
Fashion management meaning is the application of business principles and strategies to the fashion industry. The fashion management program aims to develop managerial talent in the field of fashion industry, marketing, merchandising, production, and branding that best suits the needs of the export and fashion retail businesses. Careers360 discusses what you need to learn about fashion management degree including qualifications requirements, study areas, top universities, resumes, fashion management salary, and more.
For an aspirant to see growth in fashion management, there is requirement to exhibit their creative skills and business skills. The main aspect is to understand the global market as per the current trends. Showcase their business skills to manage the retail operations, build and maintain fashion trend, brand development, develop online marketing strategies, maintain public relations and follow the trends to overcome the market demands.
There are many students who want to pursue bachelors in fashion management in India. To get admitted to the fashion management degree colleges, the candidates have to meet the eligibility criteria as below.
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In fashion management degree, the students are fully educated in sourcing, merchandising, retail business, forecasts, global marketing, international business practices, and the design of ventures.
They are exposed through field visits and internships to creative merchanting/ marketing, progressive management methods, the advancement of information technology, trend directions, and business operations.
The goal of this fashion management program is to improve leadership and managing abilities, specifically tailored to the requirements of exports of apparel, fashion, and lifestyles, and retail sectors in the management, marketing, merchandise sales, and retail sector.
The students should have the right combination of hard and soft skills after completing the course. They have the integral solution to be part of every rising organization's middle management.
The curriculum prepares students for positions in the apparel & lifestyle industries in the fields of fashion marketing & merchandising, shop & mall management, brand management, shop buying, global sourcing, product creation, export merchandising, management consultancy, fashion education, retail technology, supply chain, and customer relations.
The programme's new developments are in the fields of retail management, e-business, and shop operations. The program covers specific new fields of study such as intellectual property rights, marketing of social media, luxury management, marketing of services, e-commerce, and the study of special product classes.
The following are the major topics of the fashion management programme:
Fashion Marketing | Consumer Behaviour & Fashion Brand Management | Supply Chain Management |
Statistics and Statistical Software | Fashion Merchandising | Fashion Forecasting & Product Development |
Overview of Global Fashion | Retail Merchandising & Financial Management | Fashion Retail Management |
Export Merchandising | Professional Practices | CRM |
Marketing Research | Economic Analysis | Intellectual Property Rights |
Human Resource | Global Marketing | Management Accounting |
Legal Environment of Business | Retail Buying and Category | Operations Research |
Information Technology | Industry Management | Brand & In-Store Communication |
Strategic Management |
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The candidates have huge opportunities to get into fashion management jobs. There are different careers in fashion management. The jobs after fashion management include the career designations such as fashion buyer, retail manager, brand manager, marketing specialist and manager, product manager and the merchandiser. The candidates who are the master of fashion management salary is high.
Some of the prominent employers are as follows:
Spencers | Royal Sporting House | WestylesInt’L | Planet Retail Holdings | SAP |
SnapDeal.com | Shoppers Stop | Reliance Retail | Piramyd | Zodiac |
Reach Technologies | Zara | Tesco | Puma | Reliance Brands |
Orient Fashion | Ogilvy & Mather | Prateck lifestyle | Raymond | YKK |
Reebok | Yebhi.com | Welspun | Nike Inc. | Nokia |
VF- Arvind | NEXT | Vishal Mega Mart | Orient Clothing | Orient Craft |
The Home Store | Technopak | Steve & Barrys | Trident | Wipro |
Tukatech | Trent Ltd. | Marks & Spencer | Monalisa | Metro Cash & Carry |
Textiles Network | JDA | MCannErickron | Triburg | Mckinsey |
Mast Lanka | Tommy Hilfiger | Triveni Clothing | Lintas | Leo Burnetts |
Li & Fung | Levis | Lifestyle | Landmark | Kimaya Fashions |
Koutons | Lerros | JWT | JC Penny | ITC Infotech |
ITC Wills Lifestyle | TCNS | Indian Terrain | India Bulls | Genesis Colours |
Future Group | Taj Hotels | Sun Microsystems | HSBC | Tata International |
Gucci | ICICI | Forever New | Francis Wacziarg | GAP India |
Federated Group | Givo | Infosys | Esprit | FCUK |
Fabindia | Lacoste |
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The fashion management salary for a graduate range from INR 2 – 5 lakhs per year, depending on the brand, company, and location. The candidates who are graduates in fashion business management salary is approximately 3.8 lakhs per annum as per ambition box. The master of fashion management salary is paid on an average of Rs. 10 lakhs per annum and is based on the skills of the candidate.
Some of the most famous institutions with aspirants to process fashion are the following:
As part of the curriculum and different fashion management projects research, data analysis, decision-making, and business skills are inculcated. Students also develop their marketing of handloom and handicraft goods and recognize the business problems facing the MSME sector as well as the appropriate business solutions.
Fashion management professionals face many challenges due to the upcoming trends to be followed and maintain standards. Some of the fashion management challenges include:
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To pursue a bachelor course in fashion management, students must pass the 10+2 exam in any discipline from a recognised board.
Fashion management enclosed the mastery of marketing and selling art along with the purchasing and inventory management skill. Fashion management degree deals with expanding and maintaining the brand image by giving the awareness of the product through advertisement and media.
A fashion manager is responsible to create a new marketing strategy of the product to improve the brand image and demand of the product in the market.
Fashion management degree students have a various job opportunities in front of them after the degree. Few of the job prospects are listed below.
Fashion Brand Manager
Public Relations Manager
Fashion Product Manager
Fashion Marketing Manager
Retail Chain Outlets
Apparel Brand
Boutique
Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.
Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.
An animation career is one of the most interesting career options in the creative field. The primary job of careers in animation is to create multiple images, known as frames, that results in an illusion of movement called animation when displayed in a quick sequence. Students should pursue Bachelor of Fine Arts, Bachelor of Visual Arts to opt for an animator career path. Individuals who opt for a career as an animator typically specialize in one of the media and may further concentrate on a specific area, such as characters, scenery, or background design. Animators typically use computer software to do such work.
Fashion designers are creative professionals who transform ideas into stylish and wearable clothing and accessories. Using a combination of artistic flair and technical skills, they sketch designs, choose fabrics, and oversee the production process. Fashion designers stay aligned with trends, adapting their creations to suit the evolving tastes of the audience.
Fashion designers make trendy designer clothes, stay updated with the trends, using various modern elements into their designs. They are always coming up with new ideas and turning their creative visions into clothes people can wear. Their creations allow people to express themselves through what they wear, showing their unique style and identity.
Interior designers create various spaces, from indoor to outdoor, they provide a pleasing home environment, as well as, make the environment beautiful. It is the job of interior designers who study the art of transforming a space into what the client wishes for. Interior designers work with a wide variety of clients, starting from small house owners to big corporations.
As part of the interior design career, individuals should also be aware of certain inspection regulations. Interior designing is to enhance the interior of a building to achieve an aesthetically pleasing environment. This is a part of both science and arts to make a certain place healthier and more peaceful for the people.
Individuals who opt for a career as product designers are responsible for designing the components and overall product concerning its shape, size, and material used in manufacturing. They are responsible for the aesthetic appearance of the product. A product designer uses his or her creative skills to give a product its final outlook and ensures the functionality of the design.
Students can opt for various product design degrees such as B.Des and M.Des to become product designers. Industrial product designer prepares 3D models of designs for approval and discusses them with clients and other colleagues. Individuals who opt for a career as a product designer estimate the total cost involved in designing.
A graphic designer career designs products, displays, posters, hoardings, logos, and marketing materials. Graphic designers can get employment in publications, advertising and marketing firms, and much more. A graphic is a form of vision that can be associated with art, imagination, or expression. A graphic designer creates eye-catching images by combining layout, colour theory, and graphics.
A graphic designer combines technical skills with artistic vision to provide visual content. He or she develops layouts for books, brochures, advertisements, and websites using design tools. A graphic designer closely collaborates with teams or clients to comprehend project specifications and brand standards.
The concepts for manufactured products such as cars, home appliances, electronics and toys are developed by industrial designers. They combine art, business and technology to produce daily goods that people need. Individuals who opt for a career as Industrial Designers operate in a number of industries. Ironically, manufacturers employ only 29 per cent of industrial designers directly. Students can pursue Visual Communication to become Industrial Designer.
A visual merchandiser is a professional who makes it look astonishing by utilising his or her designing skills. Visual merchandising contributes to awareness and brand loyalty among consumers. An individual, in visual merchandising career outlook, plays a crucial role in fetching the attention of customers and bringing them to the store.
No. 1 Design & Fashion Institute by ASSOCHAM, India Today, Outlook and The Week rankings
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No. 1 Design & Fashion Institute by ASSOCHAM, India Today, Outlook and The Week rankings
Ranked #46 amongst Universities in India by NIRF | Ranked #1 in Academic Reputation in India by QS World University Rankings
Last Date to Apply - 25th January 2025 | 100% Placement Assistance | Global approach | Industry visits | International visits | Live projects
Pre-placement as well as placements offered