Know all about Fashion Management - Top Courses in India
Know all about Fashion Management - Fashion is now a multibillion-dollar industry, and it takes much more than just creative designers and graceful models to make or break a fashion brand image. Here comes the requirement for fashion management which plays a significant role in building brand awareness and uncovering new trends. This helps to ensure the product is available at any given time and location for consumers. The aim of the fashion management program is to develop managerial talent in the field of marketing, merchandising and retailing that best suits the needs of the export and fashion retail businesses.
Careers360 discusses what you need to learn about fashion management including qualifications requirements, study areas, top universities, top jobs, resumes, average salaries and more.
Eligibility Criteria for Fashion Management: An applicant should have passed a class 10+2 qualifying examination from an accredited national or government board of education for a bachelor's degree in fashion management from a renowned institute.
What are students taught?
Students are fully educated in sourcing, merchandising, retail business, forecasts, global marketing, international business practices and the design of ventures.
They are exposed through field visits and internships to creative merchanting / marketing, progressive management methods, the advancement of information technology, trend directions and business operations.
The goal of this fashion management program is to improve leadership and managing abilities, specifically tailored to the requirements of exports of apparel, fashion and lifestyles and retail sectors in the management, marketing, merchandise sales and retail sector.
The students should have the right combination of hard and soft skills after completing the course. They have the integral solution to be part of every rising organization's middle management.
The curriculum prepares students for positions in the apparel & lifestyle industries in the fields of fashion marketing & merchandising, shop & mall management, brand management, shop buying, global sourcing, product creation, export merchandising, management consultancy, fashion education, retail technology, supply chain, and customer relations.
Following are the major topics of fashion management programme:
Consumer Behaviour & Fashion Brand Management
Supply Chain Management
Statistics and Statistical Software
Fashion Forecasting & Product Development
Overview of Global Fashion
Retail Merchandising & Financial Management
Fashion Retail Management
Intellectual Property Rights
Legal Environment of Business
Retail Buying and Category
Brand & In-Store Communication
Diversified Career Options
The programme's new developments were in the fields of retail management, e-business and shop operations. The program covers specific new fields of study such as intellectual property rights, marketing of social media, luxury management, marketing of services, e-commerce and the study of special product classes.
Some of the prominent employers are as follows:
Royal Sporting House
Planet Retail Holdings
Ogilvy & Mather
Vishal Mega Mart
The Home Store
Steve & Barrys
Marks & Spencer
Metro Cash & Carry
Li & Fung
ITC Wills Lifestyle
Average Salary of Fashion Management Graduates
The graduate of fashion management can expect an annual package of INR 2 – 5 lakhs, depending on the brand, company and location.
Institutes offering Fashion Management
Some of the most famous institutions with aspirants to process fashion are the following:
As part of the curriculum and different fashion management projects research, data analysis, decision-making and business skills are inculcated. Students also develop their marketing of the handloom and handicraft goods, recognize the business problems facing the MSME sector as well as the appropriate business solutions.
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Frequently Asked Question (FAQs) - Know all about Fashion Management - Top Courses in India
Question: What is the eligibility criteria to pursue fashion management?
To pursue a bachelor course in fashion management, students must pass the 10+2 exam in any discipline from a recognised board.
Question: What is fashion management?
Fashion management enclosed the mastery of marketing and selling art along with the purchasing and inventory management skill. It deals with expanding and maintaining the brand image by giving the awareness of the product through advertisement and media.
Question: What is the responsibility of a fashion manager?
A fashion manager is responsible to create a new marketing strategy of the product to improve the brand image and demand of the product in the market.
Question: What is the job prospect after a degree in fashion management?
Fashion management graduate students have a various job opportunities in front of them after the degree. Few of the job prospects are listed below.
Fashion Brand Manager
Public Relations Manager
Fashion Product Manager
Fashion Marketing Manager
Retail Chain Outlets