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Know all about Fashion Management: Fashion is now a multibillion-dollar industry, and it takes much more than just creative designers and graceful models to make or break a fashion brand image. The fashion management is a nowadays a very specialised sector which plays a significant role in business market by building brand awareness and uncovering new trends. This helps to ensure that every latest product trending is available at any given time and location for consumers. Hence, the aspirants are keen to pursue fashion management degree to build their professional life and develop fashion management careers.
Fashion management meaning is the application of business principles and strategies to the fashion industry. The fashion management program aims to develop managerial talent in the field of fashion industry, marketing, merchandising, production, and branding that best suits the needs of the export and fashion retail businesses. Careers360 discusses what you need to learn about fashion management degree including qualifications requirements, study areas, top universities, resumes, fashion management salary, and more.
A fashion management course is programme of study offered to the design aspirants to enhance their skills and knowledge to develop the fashion industry. Pursuing a fashion management degree gives the candidates a confidence to develop their careers in fashion management. According to the latest trends, there are lot many jobs after fashion management course completion.
There are many students who want to pursue bachelors in fashion management in India. To get admitted to the fashion management degree colleges, the candidates have to meet the eligibility criteria as below.
In fashion management degree, the students are fully educated in sourcing, merchandising, retail business, forecasts, global marketing, international business practices, and the design of ventures.
They are exposed through field visits and internships to creative merchanting/ marketing, progressive management methods, the advancement of information technology, trend directions, and business operations.
The goal of this fashion management program is to improve leadership and managing abilities, specifically tailored to the requirements of exports of apparel, fashion, and lifestyles, and retail sectors in the management, marketing, merchandise sales, and retail sector.
The students should have the right combination of hard and soft skills after completing the course. They have the integral solution to be part of every rising organization's middle management.
The curriculum prepares students for positions in the apparel & lifestyle industries in the fields of fashion marketing & merchandising, shop & mall management, brand management, shop buying, global sourcing, product creation, export merchandising, management consultancy, fashion education, retail technology, supply chain, and customer relations.
The programme's new developments are in the fields of retail management, e-business, and shop operations. The program covers specific new fields of study such as intellectual property rights, marketing of social media, luxury management, marketing of services, e-commerce, and the study of special product classes.
The following are the major topics of the fashion management programme:
Fashion Marketing | Consumer Behaviour & Fashion Brand Management | Supply Chain Management |
Statistics and Statistical Software | Fashion Merchandising | Fashion Forecasting & Product Development |
Overview of Global Fashion | Retail Merchandising & Financial Management | Fashion Retail Management |
Export Merchandising | Professional Practices | CRM |
Marketing Research | Economic Analysis | Intellectual Property Rights |
Human Resource | Global Marketing | Management Accounting |
Legal Environment of Business | Retail Buying and Category | Operations Research |
Information Technology | Industry Management | Brand & In-Store Communication |
Strategic Management |
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The candidates have huge opportunities to get into fashion management jobs. There are different careers in fashion management. The jobs after fashion management include the career designations such as fashion buyer, retail manager, brand manager, marketing specialist and manager, product manager and the merchandiser. The candidates who are the master of fashion management salary is high.
Some of the prominent employers are as follows:
Spencers | Royal Sporting House | WestylesInt’L | Planet Retail Holdings | SAP |
SnapDeal.com | Shoppers Stop | Reliance Retail | Piramyd | Zodiac |
Reach Technologies | Zara | Tesco | Puma | Reliance Brands |
Orient Fashion | Ogilvy & Mather | Prateck lifestyle | Raymond | YKK |
Reebok | Yebhi.com | Welspun | Nike Inc. | Nokia |
VF- Arvind | NEXT | Vishal Mega Mart | Orient Clothing | Orient Craft |
The Home Store | Technopak | Steve & Barrys | Trident | Wipro |
Tukatech | Trent Ltd. | Marks & Spencer | Monalisa | Metro Cash & Carry |
Textiles Network | JDA | MCannErickron | Triburg | Mckinsey |
Mast Lanka | Tommy Hilfiger | Triveni Clothing | Lintas | Leo Burnetts |
Li & Fung | Levis | Lifestyle | Landmark | Kimaya Fashions |
Koutons | Lerros | JWT | JC Penny | ITC Infotech |
ITC Wills Lifestyle | TCNS | Indian Terrain | India Bulls | Genesis Colours |
Future Group | Taj Hotels | Sun Microsystems | HSBC | Tata International |
Gucci | ICICI | Forever New | Francis Wacziarg | GAP India |
Federated Group | Givo | Infosys | Esprit | FCUK |
Fabindia | Lacoste |
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The fashion management salary for a graduate range from INR 2 – 5 lakhs per year, depending on the brand, company, and location. The candidates who are graduates in fashion business management salary is approximately 3.8 lakhs per annum as per ambition box. The master of fashion management salary is paid on an average of Rs. 10 lakhs per annum and is based on the skills of the candidate.
Some of the most famous institutions with aspirants to process fashion are the following:
As part of the curriculum and different fashion management projects research, data analysis, decision-making, and business skills are inculcated. Students also develop their marketing of handloom and handicraft goods and recognize the business problems facing the MSME sector as well as the appropriate business solutions.
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To pursue a bachelor course in fashion management, students must pass the 10+2 exam in any discipline from a recognised board.
Fashion management enclosed the mastery of marketing and selling art along with the purchasing and inventory management skill. Fashion management degree deals with expanding and maintaining the brand image by giving the awareness of the product through advertisement and media.
A fashion manager is responsible to create a new marketing strategy of the product to improve the brand image and demand of the product in the market.
Fashion management degree students have a various job opportunities in front of them after the degree. Few of the job prospects are listed below.
Fashion Brand Manager
Public Relations Manager
Fashion Product Manager
Fashion Marketing Manager
Retail Chain Outlets
Apparel Brand
Boutique
Yes, fashion management career is good for those interested in the business side of fashion and offers roles in design, export, e-commerce, media, consulting, and education. Fashion management jobs provides opportunities to work with global brands, learn about the latest trends and technologies, and can be rewarding for creative and ambitious individuals.
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