What is Fashion Management? Degree, Jobs and Salary

What is Fashion Management? Degree, Jobs and Salary

Edited By Sundararajan | Updated on Nov 05, 2024 05:20 PM IST

Know all about Fashion Management: Fashion is now a multibillion-dollar industry, and it takes much more than just creative designers and graceful models to make or break a fashion brand image. The fashion management is a nowadays a very specialised sector which plays a significant role in business market by building brand awareness and uncovering new trends. This helps to ensure that every latest product trending is available at any given time and location for consumers. Hence, the aspirants are keen to pursue fashion management degree to build their professional life and develop fashion management careers.

What is Fashion Management?

A fashion management is the leading business in current trend. Fashion management focuses on the fields of marketing, development and management of all fashion products. It includes various aspects such as brand management, fashion business, fashion merchandising and more. Also many institutes offer fashion management course which is a programme of study offered to the design aspirants to enhance their skills and knowledge to develop the fashion industry. Pursuing a fashion management degree gives the candidates a confidence to develop their careers in fashion management. According to the latest trends, there are lot many jobs after fashion management course completion.

Know all about Fashion Management

Fashion management meaning is the application of business principles and strategies to the fashion industry. The fashion management program aims to develop managerial talent in the field of fashion industry, marketing, merchandising, production, and branding that best suits the needs of the export and fashion retail businesses. Careers360 discusses what you need to learn about fashion management degree including qualifications requirements, study areas, top universities, resumes, fashion management salary, and more.

Woxsen University Design Admissions 2025

Ranked 2nd in the IIRF 2023 Design School Ranking | Approved by AICTE | Highest CTC 13 LPA

BITS Design School B.Des Admissions 2025

B.Des Admissions open for 2025 | 186K+ Alumni

Skills required to work in Fashion Management

For an aspirant to see growth in fashion management, there is requirement to exhibit their creative skills and business skills. The main aspect is to understand the global market as per the current trends. Showcase their business skills to manage the retail operations, build and maintain fashion trend, brand development, develop online marketing strategies, maintain public relations and follow the trends to overcome the market demands.

Eligibility Criteria for Fashion Management

There are many students who want to pursue bachelors in fashion management in India. To get admitted to the fashion management degree colleges, the candidates have to meet the eligibility criteria as below.

  • An applicant should have passed a class 10+2 qualifying examination from an accredited national or government board of education for pursuing bachelors in fashion management in India from a renowned institute.
IIDE- PG in Digital Marketing

Apply for Post Graduation Programme in Digital Marketing from IIDE

What are students taught?

  • In fashion management degree, the students are fully educated in sourcing, merchandising, retail business, forecasts, global marketing, international business practices, and the design of ventures.

  • They are exposed through field visits and internships to creative merchanting/ marketing, progressive management methods, the advancement of information technology, trend directions, and business operations.

  • The goal of this fashion management program is to improve leadership and managing abilities, specifically tailored to the requirements of exports of apparel, fashion, and lifestyles, and retail sectors in the management, marketing, merchandise sales, and retail sector.

  • The students should have the right combination of hard and soft skills after completing the course. They have the integral solution to be part of every rising organization's middle management.

Study Areas

The curriculum prepares students for positions in the apparel & lifestyle industries in the fields of fashion marketing & merchandising, shop & mall management, brand management, shop buying, global sourcing, product creation, export merchandising, management consultancy, fashion education, retail technology, supply chain, and customer relations.

The programme's new developments are in the fields of retail management, e-business, and shop operations. The program covers specific new fields of study such as intellectual property rights, marketing of social media, luxury management, marketing of services, e-commerce, and the study of special product classes.

The following are the major topics of the fashion management programme:

Fashion Marketing

Consumer Behaviour & Fashion Brand Management

Supply Chain Management

Statistics and Statistical Software

Fashion Merchandising

Fashion Forecasting & Product Development

Overview of Global Fashion

Retail Merchandising & Financial Management

Fashion Retail Management

Export Merchandising

Professional Practices

CRM

Marketing Research

Economic Analysis

Intellectual Property Rights

Human Resource

Global Marketing

Management Accounting

Legal Environment of Business

Retail Buying and Category

Operations Research

Information Technology

Industry Management

Brand & In-Store Communication

Strategic Management

Also Read:

Fashion Management Careers And Jobs Options

The candidates have huge opportunities to get into fashion management jobs. There are different careers in fashion management. The jobs after fashion management include the career designations such as fashion buyer, retail manager, brand manager, marketing specialist and manager, product manager and the merchandiser. The candidates who are the master of fashion management salary is high.

Top Recruiters

Some of the prominent employers are as follows:

Spencers

Royal Sporting House

WestylesInt’L

Planet Retail Holdings

SAP

SnapDeal.com

Shoppers Stop

Reliance Retail

Piramyd

Zodiac

Reach Technologies

Zara

Tesco

Puma

Reliance Brands

Orient Fashion

Ogilvy & Mather

Prateck lifestyle

Raymond

YKK

Reebok

Yebhi.com

Welspun

Nike Inc.

Nokia

VF- Arvind

NEXT

Vishal Mega Mart

Orient Clothing

Orient Craft

The Home Store

Technopak

Steve & Barrys

Trident

Wipro

Tukatech

Trent Ltd.

Marks & Spencer

Monalisa

Metro Cash & Carry

Textiles Network

JDA

MCannErickron

Triburg

Mckinsey

Mast Lanka

Tommy Hilfiger

Triveni Clothing

Lintas

Leo Burnetts

Li & Fung

Levis

Lifestyle

Landmark

Kimaya Fashions

Koutons

Lerros

JWT

JC Penny

ITC Infotech

ITC Wills Lifestyle

TCNS

Indian Terrain

India Bulls

Genesis Colours

Future Group

Taj Hotels

Sun Microsystems

HSBC

Tata International

Gucci

ICICI

Forever New

Francis Wacziarg

GAP India

Federated Group

Givo

Infosys

Esprit

FCUK

Fabindia

Lacoste

Also Read:

Fashion Business Management Salary

The fashion management salary for a graduate range from INR 2 – 5 lakhs per year, depending on the brand, company, and location. The candidates who are graduates in fashion business management salary is approximately 3.8 lakhs per annum as per ambition box. The master of fashion management salary is paid on an average of Rs. 10 lakhs per annum and is based on the skills of the candidate.

Institutes offering Fashion Management

Some of the most famous institutions with aspirants to process fashion are the following:

As part of the curriculum and different fashion management projects research, data analysis, decision-making, and business skills are inculcated. Students also develop their marketing of handloom and handicraft goods and recognize the business problems facing the MSME sector as well as the appropriate business solutions.

Challenges that a Fashion Management Professional Face

Fashion management professionals face many challenges due to the upcoming trends to be followed and maintain standards. Some of the fashion management challenges include:

  • Maintaining the fashion trends
  • Production cycles development
  • Balancing cost and sustainability
  • Manage retail markets
  • Manage global supply production
  • Maintain quality control
  • Maintain online shopping business
  • Consumer relations maintenance
  • Consumer behaviour
  • Meet customer expectations
  • Maintain competition levels

Check More Design Courses below:

Browse Top Fashion Design Colleges by Location

Frequently Asked Questions (FAQs)

1. What is the eligibility criteria to pursue fashion management?

To pursue a bachelor course in fashion management, students must pass the 10+2 exam in any discipline from a recognised board.

2. What is fashion management course?

Fashion management enclosed the mastery of marketing and selling art along with the purchasing and inventory management skill. Fashion management degree deals with expanding and maintaining the brand image by giving the awareness of the product through advertisement and media. 

3. What is the responsibility of a fashion manager?

A fashion manager is responsible to create a new marketing strategy of the product to improve the brand image and demand of the product in the market.

4. What is the job prospect after a pursing fashion management degree?

Fashion management degree students have a various job opportunities in front of them after the degree. Few of the job prospects are listed below.

  • Fashion Brand Manager

  • Public Relations Manager

  • Fashion Product Manager

  • Fashion Marketing Manager

  • Retail Chain Outlets

  • Apparel Brand

  • Boutique 

Articles

Upcoming Design Exams

Application Date:23 August,2024 - 28 February,2025

Application Date:24 August,2024 - 16 January,2025

Application Date:29 August,2024 - 31 December,2024

View All Design Exams

Certifications By Top Providers

My SQL Basics
Via Great Learning
Master Data Management for Beginners
Via TCS iON Digital Learning Hub
VLSI Physical Design
Via Indian Institute of Technology Kharagpur
C++ Foundation
Via PW Skills
Udemy
 1087 courses
Coursera
 505 courses
Edx
 330 courses
Vskills
 157 courses
Swayam
 135 courses

Explore Top Universities Across Globe

University of Essex, Colchester
 Wivenhoe Park Colchester CO4 3SQ
University College London, London
 Gower Street, London, WC1E 6BT
The University of Edinburgh, Edinburgh
 Old College, South Bridge, Edinburgh, Post Code EH8 9YL
University of Bristol, Bristol
 Beacon House, Queens Road, Bristol, BS8 1QU
University of Nottingham, Nottingham
 University Park, Nottingham NG7 2RD
Get answers from students and experts
Video Game Designer

Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.

Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

3 Jobs Available
Animator

An animation career is one of the most interesting career options in the creative field. The primary job of careers in animation is to create multiple images, known as frames, that results in an illusion of movement called animation when displayed in a quick sequence. Students should pursue Bachelor of Fine Arts, Bachelor of Visual Arts to opt for an animator career path. Individuals who opt for a career as an animator typically specialize in one of the media and may further concentrate on a specific area, such as characters, scenery, or background design. Animators typically use computer software to do such work.

2 Jobs Available
Fashion Designer

Fashion designers are creative professionals who transform ideas into stylish and wearable clothing and accessories. Using a combination of artistic flair and technical skills, they sketch designs, choose fabrics, and oversee the production process. Fashion designers stay aligned with trends, adapting their creations to suit the evolving tastes of the audience.

Fashion designers make trendy designer clothes, stay updated with the trends, using various modern elements into their designs. They are always coming up with new ideas and turning their creative visions into clothes people can wear. Their creations allow people to express themselves through what they wear, showing their unique style and identity.

2 Jobs Available
Interior Designer

Interior designers create various spaces, from indoor to outdoor, they provide a pleasing home environment, as well as, make the environment beautiful. It is the job of interior designers who study the art of transforming a space into what the client wishes for. Interior designers work with a wide variety of clients, starting from small house owners to big corporations. 

As part of the interior design career, individuals should also be aware of certain inspection regulations. Interior designing is to enhance the interior of a building to achieve an aesthetically pleasing environment. This is a part of both science and arts to make a certain place healthier and more peaceful for the people.

2 Jobs Available
Product Designer

Individuals who opt for a career as product designers are responsible for designing the components and overall product concerning its shape, size, and material used in manufacturing. They are responsible for the aesthetic appearance of the product. A product designer uses his or her creative skills to give a product its final outlook and ensures the functionality of the design. 

Students can opt for various product design degrees such as B.Des and M.Des to become product designers. Industrial product designer prepares 3D models of designs for approval and discusses them with clients and other colleagues. Individuals who opt for a career as a product designer estimate the total cost involved in designing.

2 Jobs Available
Graphic Designer

A graphic designer career designs products, displays, posters, hoardings, logos, and marketing materials. Graphic designers can get employment in publications, advertising and marketing firms, and much more. A graphic is a form of vision that can be associated with art, imagination, or expression. A graphic designer creates eye-catching images by combining layout, colour theory, and graphics.

A graphic designer combines technical skills with artistic vision to provide visual content. He or she develops layouts for books, brochures, advertisements, and websites using design tools. A graphic designer closely collaborates with teams or clients to comprehend project specifications and brand standards.

2 Jobs Available
Industrial Designer

The concepts for manufactured products such as cars, home appliances, electronics and toys are developed by industrial designers. They combine art, business and technology to produce daily goods that people need. Individuals who opt for a career as Industrial Designers operate in a number of industries. Ironically, manufacturers employ only 29 per cent of industrial designers directly. Students can pursue Visual Communication to become Industrial Designer.

2 Jobs Available
Visual Merchandiser

A visual merchandiser is a professional who makes it look astonishing by utilising his or her designing skills. Visual merchandising contributes to awareness and brand loyalty among consumers. An individual, in visual merchandising career outlook, plays a crucial role in fetching the attention of customers and bringing them to the store. 

2 Jobs Available
Back to top