Know all about Fashion Management
Nancy Johri, 27 Jun 2018

Fashion is a multi-billion dollar industry now, and it takes a lot more than only creative designers and elegant models to make or break the identity of a fashion brand. Here comes the need for fashion management that plays a major role in the establishment of brand awareness and uncovers new trends. It aims to ensure that the product is available to buyers at the right time and place. The objective of fashion management programme is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors.

Careers360 explores everything you need to know about fashion management including eligibility criteria, areas of study, top colleges, top employers, profiles, average salary, and more.

 

Eligibility Criteria for Fashion Management

For pursuing a bachelor’s degree in fashion management from a reputed institute, an aspirant should have passed class 10+2 qualifying examination from a recognised state or national board of education.

 

What are students taught?

  • Students undergo rigorous education in buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation.

  • They are exposed to creative merchandising/marketing, innovative fashion management practices, information technology developments, directions of fashion trends and business practices through field visits and industry internships.

  • The objective of the fashion management programme is to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing, honed specifically for the requirements of the garment export, fashion and lifestyle and retail sectors.

  • Students undergo in-depth education in management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices, and project formulation.

  • After completion of the course, the students have the right blend of hard and soft skills. They possess the right attitude to enter the middle management of any growing organisation.

Study Areas

The programme prepares students for positions in areas of fashion marketing & merchandising, retail & mall management, brand management, retail buying, global sourcing, product development, export merchandising, management consulting, fashion education, retail technology, supply chain and customer relationship in the sectors of apparel & lifestyle.

 

Following are the major topics of fashion management programme:

Fashion Marketing

Consumer Behaviour & Fashion Brand Management

Supply Chain Management             

Statistics and Statistical Software

Fashion Merchandising

Fashion Forecasting & Product Development

Overview of Global Fashion

Retail Merchandising & Financial Management

Fashion Retail Management

Export Merchandising       

Professional Practices

CRM     

Marketing Research           

Economic Analysis

Intellectual Property Rights

Human Resource

Global Marketing

Management Accounting

Legal Environment of Business

Retail Buying and Category             

Operations Research

Information Technology

Industry Management      

Brand & In-Store Communication

Strategic Management      

Diversified Career Options
Latest innovations in the programme have been in the areas of mall management, e-business and store operations. The curriculum includes relevant new areas of study like intellectual property rights, social media marketing, luxury management, services marketing, e-commerce and the study of special product groups.

Career_options-in-fashion-management

 

Top Recruiters

Some of the prominent employers are as follows:

Spencers  

Royal Sporting House

WestylesInt’L

Planet Retail Holdings

SAP

SnapDeal.com

Shoppers Stop

Reliance Retail

Piramyd

Zodiac

Reach Technologies

Zara

Tesco

Puma

Reliance Brands

Orient Fashion

Ogilvy & Mather

Prateck lifestyle

Raymond

YKK

Reebok

Yebhi.com

Welspun

Nike Inc.

Nokia

VF- Arvind

NEXT

Vishal Mega Mart

Orient Clothing

Orient Craft

The Home Store

Technopak

Steve & Barrys

Trident

Wipro

Tukatech

Trent Ltd.

Marks & Spencer

Monalisa

Metro Cash & Carry

Textiles Network

JDA

MCannErickron

Triburg

Mckinsey

Mast Lanka

Tommy Hilfiger

Triveni Clothing

Lintas

Leo Burnetts

Li & Fung

Levis

Lifestyle

Landmark

Kimaya Fashions

Koutons

Lerros

JWT

JC Penny

ITC Infotech

ITC Wills Lifestyle

TCNS

Indian Terrain

India Bulls

Genesis Colours

Future Group

Taj Hotels

Sun Microsystems

HSBC

Tata International

Gucci

ICICI

Forever New

Francis Wacziarg

GAP India

Federated Group

Givo

Infosys

Esprit

FCUK

Fabindia

Lacoste

Average Salary of Fashion Management Graduates

Depending on the brand, company and location, a fashion management graduate can expect an annual package of INR 2 – 5 lakh.

 

Institutes offering Fashion Management

Some of the most sought-after reputed institutions where aspirants can pursue fashion management are as follows-   

Research, data analysis, decision-making, and entrepreneurship skills are inculcated as part of the curriculum and various projects of fashion management. Also, the students become better marketers of both handloom and handicraft products and understand the entrepreneurial challenges of the MSME sector, along with the business solutions that are needed.

 

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