NID Placement Analysis: Hiring Trends And Industry-wise Opportunities For Design Graduates

NID Placement Analysis: Hiring Trends And Industry-wise Opportunities For Design Graduates

Edited By Rahul Shrivastava | Updated on Mar 01, 2024 06:04 PM IST | #NID DAT
Ongoing Event
NID DAT  Application Date : 03 Sep' 2024 - 03 Dec' 2024

Over 1,400 design graduates were placed between 2018-2021 during the National Institute of Design’s (NID) Industry Interface placement sessions; which is more than 87 per cent of their intake during the specified time period. Placements across various design industries saw annual packages from INR 4,00,000 per annum to more than INR 42 lakh per annum.

NID Placement Analysis: Hiring Trends And Industry-wise Opportunities For Design Graduates
NID Placement Analysis: Hiring Trends And Industry-wise Opportunities For Design Graduates

Careers360 conducted in-depth analysis on the placements at NID Ahmedabad and their extension campus at Gandhinagar and Bengaluru over the last five years. This analysis drew up a deeper understanding of the changing landscape of the design industry.

Placement Trends At NID

From the academic years 2017 to 2021, the average highest salary of Rs 42.75 lakh per annum, while the average lowest salary was nearly Rs 11.5 lakh per annum.

For deeper understanding how many students were placed and what was the highest and the lowest salaries offered, see the table below.

Placement at NID Campus (Ahmedabad, Gandhinagar, and Bengaluru )

Year

No. of students opting for full-time placements and graduation projects

No. of offers made by industries for full-time placements and graduation projects

Highest salary offered during the Industry Interface (In lakhs)

Lowest salary offered during the Industry Interface (In lakhs)

2017-18

405

391

48

14

2018-19

438

410

38

14

2019-20

469

403

50

14

2020-21

350

255

35

4


The placement trends show sharp decline every year from 96.54 per cent to 72.85 per cent till the academic years 2020-21. The same trend was seen with the lowest salary, while the highest salary fluctuated each year.

1709296244134

2021-22: NID had two placement sessions

According to NID’s latest annual report, in the year 2021-22, the placement drive was organised in two phases for all the three campuses. The first one was organised in August 2021 and the second in February 2022.

The February 2022 phase placed more than 86 per cent of the students which is four per cent more than the August 2021 phase. The February session seems more successful than the August session in various aspects of placement.

Placement details at NID (Ahmedabad, Gandhinagar, and Bengaluru)

No. of students opting for full-time placements and graduation projects

No. of offers made by industries for full-time placements and graduation projects

Highest salary offered during the Industry Interface (In lakhs)

Lowest salary offered during the Industry Interface (In lakhs)

Aug 21

Feb 22

Aug 21

Feb 22

Aug 21

Feb 22

Aug 21

Feb 22

358

467

297

405

36

46

4.8

4


Traditional design sectors such as Interior Design, Fashion Design, and Graphic Design have long been prominent avenues for creative individuals, offering starting salaries averaging around INR 4.1 lakhs, INR 4.3 lakhs, and INR 2.4 lakhs p.a respectively. However, the landscape of design careers is evolving, with new domains proving increasingly attractive. Sectors like Animation Film Design, Ceramic & Glass Design, Exhibition Design, Furniture Design, Product Design, Textile Design, and Digital Game Design etc, have garnered attention for their potential for innovation and lucrative remuneration. Let’s have a look at them.

Design domains

Average annual salary offered to freshers (In Rs)*

Digital Game Design

12,00,000

Interaction Design

8,80,000

Information Design

6,00,000

Textile Design

4,80,000

New Media Design

4,80,000

Ceramic & Glass Design

4,20,000

Animation Film Design

3,00,000

Product Design

2,50,000

Exhibition Design

2,40,000

Furniture Design

1,50,000

*Note: These are generic average annual salary packages offered to freshers.

These thriving domains present diverse opportunities as well as competitive starting salaries, with figures ranging from INR 1.5 lakhs to an impressive INR 12 lakhs annually. As the design industry continues to expand and diversify, aspiring designers have a broader spectrum of career paths to consider, each with its unique blend of creativity and financial reward.

Future of Design in India

Innovations in artificial intelligence, virtual reality, and augmented reality are likely to revolutionise the way designers work, opening up new possibilities for interactive and immersive experiences.

India's burgeoning startup ecosystem and the government initiatives such as "Make in India" and "Digital India" are creating a conducive environment for entrepreneurs. This gives designers the opportunities to venture into related streams such as product design, user experience design, and service design for both local and global markets.

Even as the industry grapples with a shortage of quality and qualified designers, there are ample opportunities across a wide range of sectors, for those who can innovate and be creative. However, to thrive in this evolving landscape, designers will need to continuously adapt, upskill, and embrace interdisciplinary approaches to problem-solving.

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Questions related to NID DAT

Have a question related to NID DAT ?

Hello,

Yes, it's possible to prepare for the NID DAT 2025 exam on your own, even with limited time, by following these steps:

  1. Understand the Syllabus : Focus on key areas like design principles, creativity, visualization, and observation skills.
  2. Solve Previous Papers : Practice with past NID DAT papers to understand question types and patterns.
  3. Time Management : Dedicate daily hours to sketching, problem-solving, and revision.
  4. Strengthen Drawing Skills : Practice daily to improve speed and accuracy.
  5. Use Online Resources : Utilize free tutorials, sample papers, and design blogs.
  6. Mock Tests : Take regular mock exams to assess progress and manage time efficiently.

Hope it helps !

Hello,

There are numerous websites which give free study material and classes to prepare for entrance exams NID DAT, UCEED, or NIFT. Here are a few popular ones:

YouTube: YouTube has many educators as well as institutes, which have been uploading free video lectures on important topics, on aptitude for design, and how to give these exams. Useful content can be found in the channels "Design Coach" and "NID Preparation".

You can download free courses offered on websites like Coursera, edX, and Khan Academy on the topics of design principles, creativity, and problem-solving skills.

Official Websites: Both NID and UCEED and also NIFT would usually release sample papers and previous question papers for self-preparation.

Study Groups: One can join online forums or social media groups which are dedicated to NID, UCEED, and NIFT preparation for peer-to-peer learning assistance.

The resource utilization would bring in good preparation for the exams and, therefore, increase in confidence.

Hello,

Preparing for the National Institute of Fashion Technology (NIFT) entrance exam involves focusing on several key areas. Here’s a structured approach to get you started:

1. Understand the Exam Structure

Familiarize yourself with the NIFT entrance exam format:

  • General Ability Test (GAT): Tests general knowledge, current affairs, and quantitative ability.
  • Creative Ability Test (CAT): Assesses your creative and visual ability through sketching and design-based questions.
  • Situation Test (for B.Des): Evaluates your ability to create a design from given materials.
  • Group Discussion and Personal Interview (for M.Des/MFM): Tests your communication skills, understanding of the fashion industry, and design knowledge.

2. Gather Study Materials

  • For GAT: Use general knowledge books, current affairs magazines, and quantitative aptitude guides.
  • For CAT: Practice sketching and drawing regularly. Books on design and creativity can be useful.
  • For Situation Test: Practice creating models from various materials and understanding design principles.
  • For GD/PI: Prepare by staying updated on fashion trends, industry news, and developing a strong portfolio.

3. Create a Study Plan

  • Daily Study: Allocate time for each section based on your strengths and weaknesses.
  • Weekly Goals: Set goals for completing practice papers and revising key concepts.
  • Mock Tests: Regularly take mock tests to simulate the exam environment and improve time management.

4. Enroll in Coaching Classes (if needed)

Consider joining a coaching institute that specializes in NIFT preparation. They can provide structured guidance, practice tests, and expert feedback.

5. Work on Your Portfolio

If you’re applying for design courses, develop a strong portfolio showcasing your creative work. Include sketches, designs, and any relevant projects.

6. Refer to Previous Years’ Papers

Solving past years' question papers helps you understand the exam pattern and types of questions. It also aids in identifying important topics.

7. Stay Updated

  • Follow fashion industry news to stay informed about trends and innovations.
  • Read relevant books and articles about design and fashion.

8. Practice Creativity

Engage in activities that boost your creativity, such as drawing, painting, or crafting. Keep experimenting with new ideas and techniques.

By focusing on these areas, you'll build a solid foundation for the NIFT entrance exam. Good luck with your preparation!

You can also refer to the following articles to better understand the NIFT examination and its preperation strategy :-

1. https://design.careers360.com/articles/how-prepare-for-nift-entrance-exam

2. https://design.careers360.com/exams/nift-entrance-exam


Hope it helps !

No, diploma or polytechnic students are generally not eligible to apply for the NID DAT exam.
The eligibility criteria for NID DAT typically requires a 10+2 qualification or its equivalent. This means you must have completed your higher secondary education to be eligible for the exam.

I hope this information helps.


Stages of the Exam:

The PG NID entrance exam typically consists of two stages:

  • Prelims: This written test might include objective and subjective questions to assess your design aptitude, creativity, problem-solving skills, and knowledge of design principles.

  • Mains: Candidates who qualify in the prelims are called for the mains stage, which usually involves a studio test, design exercises, and sometimes a personal interview. The specific format might vary depending on the chosen M.Des. specialization.

Prelims Exam Pattern (General Expectations):

Here is a general idea of what the prelims might cover, though the specific weightage and question types can vary:

  • Design Aptitude: This section might assess your visual thinking, observation skills, ability to identify patterns, and spatial reasoning. Expect questions on visual perception, mental ability tests, and basic design principles.

  • Discipline-Specific Test (for some programs): Certain M.Des. specializations might have a separate test focusing on the specific design discipline.

  • General Aptitude Test: This section might include questions on analytical reasoning, verbal ability, and general knowledge.

Mains Exam Pattern (General Expectations):

The mains exam format is more program-specific, but might involve elements like:

  • Studio Test: This hands-on test assesses your design skills, creativity, and ability to translate ideas into visual form. The specific task or materials used can vary depending on the chosen specialization.

  • Design Exercises: You might be presented with design challenges or problems to solve creatively. This assesses your approach to design thinking and problem-solving.

  • Personal Interview (for some programs): Some specializations might have a personal interview to assess your motivation, interest in the field, and understanding of the program.

I hope it helps!

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