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The Department of Fashion Design at Invertis University, Bareilly, Uttar Pradesh, hosted an insightful guest lecture titled "Fundamental Qualitative Techniques of Driving Sales and Marketing for Start-Up Brands." Delivered by Prof. Manish Gupta, Dean of the Faculty of Management, the session provided aspiring fashion entrepreneurs with crucial strategies to thrive in the competitive market.
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Fashion is more than aesthetics—it’s about selling an identity, an experience, and a vision. Understanding this, Invertis University Bareilly organised this expert session to bridge the gap between creative flair and business strategy. Prof. Manish Gupta, a seasoned marketing expert, shared valuable insights into brand positioning, consumer behaviour, and affordable yet impactful marketing tactics designed for emerging fashion labels.
The session was far from conventional; it was interactive, engaging, and practical, allowing students to delve into the importance of brand storytelling, authenticity, and meaningful customer engagement. The insights shared prepared students with real-world knowledge to successfully launch and grow their own fashion businesses.
Prof. Gupta highlighted that the modern fashion industry is about more than just great designs. Brands must master the art of consumer psychology to drive sales and build loyalty. Key insights included:
The Impact of Storytelling: A compelling brand narrative fosters deeper customer connections.
Authenticity is Key: Brands that stay true to their mission and values earn greater trust.
Budget-Friendly Marketing Tactics: Leveraging digital platforms, influencer collaborations, and community-driven promotions can boost visibility without excessive costs.
Understanding Consumer Needs: Data-driven strategies enhance personalised shopping experiences, fostering brand loyalty.
As one of the top universities in Uttar Pradesh, Invertis University Bareilly emphasises practical, industry-focused education. The Department of Fashion Design continually organises workshops, guest lectures, and hands-on training sessions to keep students ahead of industry shifts.
Situated in Bareilly, Invertis University has established itself as a premier institution, blending academic depth with real-world applications. It remains a preferred choice for students seeking a comprehensive learning experience, making it one of the best universities in Uttar Pradesh.
With the fashion industry evolving rapidly, professionals need more than design skills—they need business acumen and strategic thinking. Invertis Bareilly ensures students receive a holistic education that integrates creative innovation with smart business practices, solidifying its status as one of the top colleges in Bareilly for fashion enthusiasts.
The session left students inspired and well-prepared, eager to apply cutting-edge sales and marketing techniques in their future endeavours. As one of the best colleges in Bareilly, Invertis University continues to nurture talent, ensuring its students stand out in the industry.
The guest lecture was an overwhelming success, reinforcing Invertis University’s dedication to academic excellence and professional growth. Events like these reinforce its reputation as a leading private college in Bareilly, fostering a learning environment where students gain real-world exposure to business challenges.
For those aiming to merge fashion creativity with entrepreneurial excellence, Invertis University Bareilly stands as the best university in Uttar Pradesh to turn aspirations into achievements.
Stay tuned for more transformative sessions that continue to shape the leaders of tomorrow at Invertis Bareilly!
Disclaimer: This article has been published as a marketing initiative between Careers360 and Invertis University, Bareilly.
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