Sanskaram University M.design Admissions 2025
100+ Industry collaborations | 10+ Years of legacy
The Department of Fashion Design at Invertis University, Bareilly, Uttar Pradesh, hosted an insightful guest lecture titled "Fundamental Qualitative Techniques of Driving Sales and Marketing for Start-Up Brands." Delivered by Prof. Manish Gupta, Dean of the Faculty of Management, the session provided aspiring fashion entrepreneurs with crucial strategies to thrive in the competitive market.
Fashion is more than aesthetics—it’s about selling an identity, an experience, and a vision. Understanding this, Invertis University Bareilly organised this expert session to bridge the gap between creative flair and business strategy. Prof. Manish Gupta, a seasoned marketing expert, shared valuable insights into brand positioning, consumer behaviour, and affordable yet impactful marketing tactics designed for emerging fashion labels.
The session was far from conventional; it was interactive, engaging, and practical, allowing students to delve into the importance of brand storytelling, authenticity, and meaningful customer engagement. The insights shared prepared students with real-world knowledge to successfully launch and grow their own fashion businesses.
Prof. Gupta highlighted that the modern fashion industry is about more than just great designs. Brands must master the art of consumer psychology to drive sales and build loyalty. Key insights included:
The Impact of Storytelling: A compelling brand narrative fosters deeper customer connections.
Authenticity is Key: Brands that stay true to their mission and values earn greater trust.
Budget-Friendly Marketing Tactics: Leveraging digital platforms, influencer collaborations, and community-driven promotions can boost visibility without excessive costs.
Understanding Consumer Needs: Data-driven strategies enhance personalised shopping experiences, fostering brand loyalty.
As one of the top universities in Uttar Pradesh, Invertis University Bareilly emphasises practical, industry-focused education. The Department of Fashion Design continually organises workshops, guest lectures, and hands-on training sessions to keep students ahead of industry shifts.
Situated in Bareilly, Invertis University has established itself as a premier institution, blending academic depth with real-world applications. It remains a preferred choice for students seeking a comprehensive learning experience, making it one of the best universities in Uttar Pradesh.
With the fashion industry evolving rapidly, professionals need more than design skills—they need business acumen and strategic thinking. Invertis Bareilly ensures students receive a holistic education that integrates creative innovation with smart business practices, solidifying its status as one of the top colleges in Bareilly for fashion enthusiasts.
The session left students inspired and well-prepared, eager to apply cutting-edge sales and marketing techniques in their future endeavours. As one of the best colleges in Bareilly, Invertis University continues to nurture talent, ensuring its students stand out in the industry.
The guest lecture was an overwhelming success, reinforcing Invertis University’s dedication to academic excellence and professional growth. Events like these reinforce its reputation as a leading private college in Bareilly, fostering a learning environment where students gain real-world exposure to business challenges.
For those aiming to merge fashion creativity with entrepreneurial excellence, Invertis University Bareilly stands as the best university in Uttar Pradesh to turn aspirations into achievements.
Stay tuned for more transformative sessions that continue to shape the leaders of tomorrow at Invertis Bareilly!
Disclaimer: This article has been published as a marketing initiative between Careers360 and Invertis University, Bareilly.
Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.
Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.
An animator creates moving images to bring characters and stories to life in films, games, ads, and more. They use software like Maya or Blender, work with teams, and follow storyboards. Key skills include creativity, storytelling, and attention to detail. With relevant education, animators can grow from junior roles to specialised or leadership positions in the industry.
The concepts for manufactured products such as cars, home appliances, electronics and toys are developed by industrial designers. They combine art, business and technology to produce daily goods that people need. Individuals who opt for a career as Industrial Designers operate in a number of industries. Ironically, manufacturers employ only 29 per cent of industrial designers directly. Students can pursue Visual Communication to become Industrial Designer.
A visual merchandiser is a professional who makes it look astonishing by utilising his or her designing skills. Visual merchandising contributes to awareness and brand loyalty among consumers. An individual, in visual merchandising career outlook, plays a crucial role in fetching the attention of customers and bringing them to the store.
A Merchandiser is a professional who is responsible for optimising the sales of the store or business. He or she ensures that the retail and online stores are stocked up and analyses the sales data to improve and promote sales strategies. A Merchandiser is required to work closely with the buyers, suppliers, manufacturers, and retailers to provide customer services.
Merchandiser in this career is also expected to monitor the product appearance and arrange and maintain product displays, and product pricing. He or she must have excellent analytical skills and a service-oriented approach. A Merchandiser plays an important role in maximising profits by setting up the prices and managing the performance of the ranges, promotions planning and markdown.
A designer is a person whose career entails creating or changing designs for construction projects or arranging for others to do so or giving them instructions to do so. Individuals in the highest-paying designing jobs in India are employed in a variety of industries, including fashion, architecture, web graphics, and user experience. A career in design and technology comes in many different forms, including drawings, design details, specifications, bills of material, and design calculations.
Fashion designers are creative professionals who transform ideas into stylish and wearable clothing and accessories. Using a combination of artistic flair and technical skills, they sketch designs, choose fabrics, and oversee the production process. Fashion designers stay aligned with trends, adapting their creations to suit the evolving tastes of the audience.
Fashion designers make trendy designer clothes, stay updated with the trends, using various modern elements into their designs. They are always coming up with new ideas and turning their creative visions into clothes people can wear. Their creations allow people to express themselves through what they wear, showing their unique style and identity.
An interior designer plans and manages interior spaces to be functional and visually appealing, considering human behaviour and safety regulations. They work on residential, commercial, and specialised projects, handling space planning, material selection, lighting, and project coordination. Key skills include creativity, technical knowledge, and communication. A degree in interior design, certifications, and internships help build a successful career in this dynamic, creative field.
Ranked amongst top 3% universities globally (QS Rankings)
NAAC A+ Grade | Among top 100 universities of India (NIRF 2024) | 40 crore+ scholarships distributed
Ranked #46 amongst Universities in India by NIRF | Ranked #1 in Academic Reputation in India by QS World University Rankings
Tie-ups with over 100 international Universities in USA, UK, France and Australia. Wide Range of scholarships available.
No. 1 Design & Fashion Institute by ASSOCHAM, India Today, Outlook and The Week rankings
100% Placement Assistance | Avail Merit Scholarships