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What is Fashion Communication: Salary, Jobs, Career, Scope
Edited By Rajyalaxmi Venkatapuram | Updated on Sep 12, 2024 03:08 PM IST | #NIFT Entrance Exam
Know all about Fashion Communication: These days several pretty and luxury brands are mushrooming in the retail market globally for fashion communication and styling. The success of a brand is measured majorly by its unique identity. There is a great demand for fashion communication experts to develop a quirky and distinctive brand identity for creating maximum impact. Read the complete article to know all about the importance of fashion communication degree including eligibility criteria, areas of study, top colleges, top employers, positions offered, average salary, and more.
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This Story also Contains
- What is Fashion Communication?
- Eligibility Criteria to Pursue Fashion Communication Courses
- Top College that offers Fashion Communication Courses
- Scope of Fashion Communication
- What is Fashion Communication in NIFT?
- What is fashion communication and styling?
- Fashion Communication Jobs
- Fashion Communication Salary
What is Fashion Communication?
For the whole fashion business, fashion communication is the backbone. It is one of the newest and most exciting avenues of the fashion and lifestyle industry. The importance of fashion communication is helps in identifying the brand business and allows brands to communicate their vision, product offerings, and key messages to customers, reinforcing their unique value propositions and individuality. Types of fashion communication includes consolidated course study associated with different areas such as fashion journalism, styling, advertising, public relations, graphic design, visual merchandising, space design, photography, display, exhibit, creative writing, interaction design, new media design, etc.
Students after completing the fashion communication courses emerge as dynamic professionals, who are qualified to offer effective and financially feasible communication solutions for the fashion industry. Fashion communication degree students have multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events, and fashion advertising.
Eligibility Criteria to Pursue Fashion Communication Courses
Fashion communication is a specialised design domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. The eligibility criteria for pursuing fashion communication courses may vary for different institutes. In general, to pursue a B.Des in types of fashion communication degree, aspirants must have passed the class 10+2 examination from a recognised state or national board of education.
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Fashion Communication Syllabus
Fashion Studies | History and Philosophy of Design |
Communication Concepts & Processes | Writing Skills |
Consumer Behavior in Fashion | Multimedia |
Graphic Design | Visual Merchandising |
Photography | Design Methodology |
Publication Design | Exhibition Design |
Fashion Styling | Fashion Journalism |
Craft Cluster & Documentation | Industry Internship |
Graduation Project | |
Top College that offers Fashion Communication Courses
- National Institute of Fashion Technology, Mumbai
- National Institute of Fashion Technology, New Delhi
- National Institute of Fashion Technology, Bangalore
- National Institute of Fashion Technology, Chennai
- Pearl Academy
- Symbiosis Institute of Design
Scope of Fashion Communication
There is ample job opportunity for fashion communication degree or graduate students. The career opportunity does not confine around in India only, you can also work in other countries. The job profiles that one can hope to join after pursuing fashion communication courses are listed below:
- Fashion Advertiser
- PR Manager
- Retail Space Designer
- Fashion Stylist and designer
- Fashion Photographer
- Fashion Journalist
- Graphic Designer
- Visual Merchandiser
- Event Manager
- Art Director
- Design Assistant
- Fashion Marketing Manager
What is Fashion Communication in NIFT?
Fashion communication NIFT focuses on the fashion and lifestyle industry. It covers a wide range of areas including graphic design, space design, fashion media, and fashion thinking, employing both traditional and digital techniques. The goal of the programme is to cultivate professionals capable of delivering innovative and effective communication solutions for a variety of brands, products, and strategies in the fashion and lifestyle industry by doing fashion communication jobs. The design aspirants need to know all about fashion communication examples. The programme offers two specialisations in visual communication and fashion media to help students know the importance of fashion communication degree and enhance their skills in their chosen areas. Graduates from the Fashion Communication courses can find various opportunities in fashion communication jobs with diverse fields such as branding, styling, photography, journalism, advertising, visual merchandising, and interaction design. Check the fashion communication syllabus to score high in the NIFT exam.
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Top Recruiters
Marks & Spencer | Madura Garments |
Shoppers Stop | Christian Dior |
Lifestyle | Benetton |
Tommy Hilfiger | Liberty |
FreelookGraphic Design | Lopez Design |
Marie Claire | Images |
Vogue | Harper’s Bazaar |
Times of India | Asian Age |
Couture Asia | Femina |
FDCI | MTV |
NDTV | Times Now |
Headlines Today | Perfect Relations |
Wizcraft | Ogilvy & Mather |
JWT | Lintas |
Types of Fashion Communication
Fashion Communication and styling includes various types of fashion communication. Fashion communication courses includes various types of roles and activities aimed at conveying messages within the fashion industry. Here are some common types of fashion communication examples listed below:
- Communication design: Creating visual and verbal messages for fashion products using various media.
- Branding: Developing a unique identity and image for a fashion label or company.
- Public relations: Managing the reputation and relationship of a fashion brand or organisation with its stakeholders.
- Fashion journalism: Reporting on fashion, culture, and lifestyle topics for various publications.
- Styling: Selecting and coordinating clothes and accessories for different purposes.
- Fashion photography: Capturing and editing images of fashion products, models, or scenes.
- Fashion events and display design: Planning and executing fashion shows, exhibitions, installations, or window displays.
- Fashion advertising: Creating and executing promotional campaigns for fashion products or services.
- Fashion films: Producing short or feature-length films that explore fashion themes, stories, or aesthetics.
- Social media: Creating and managing online platforms and content for fashion brands or organizations.
What is fashion communication and styling?
The difference between the fashion communication and styling are:
Fashion Communication | Styling |
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Fashion Communication Jobs
The fashion communication jobs deals with many fields such as the media, fashion, public events and more. As per the current trends going on, every aspirant is willing to pursue fashion communication courses to build their career by obtaining fashion communication jobs and earn handsome fashion communication salary per month . Also, some of candidates may have a question in them that is fashion communication a good career. Provided below are some of the jobs after fashion communication courses for reference.
- Fashion brand manager
- Fashion journalist
- Fashion stylist
- Fashion editor
- Fashion public relation specialist
- Fashion marketing manager
- Fashion photographer
- Fashion media manager
- Visual merchandise
Fashion Communication Salary
The fashion communication salary in India varies for each candidate. The fashion communication salary per month in India depends on various factors such as the type of location, candidate skills, position, experience and the company they are working in. The average salary of fashion communication is approximately Rs.103000 according to the glassdoor review. The NIFT fashion communication salary ranges between Rs. 700000 and Rs. 1200000 approximately per annum. As per Ambition box, the experienced candidates can earn a fashion communication salary in India of Rs. 6 lakhs p.a. The average salary of fashion communication is Rs. 2.7 lakhs based on the experience. The fashion communication salary per month of an employee is provided below in the table as per the position.
| Particulars | Salary in Rs. |
| Entry level: 0-2 years | Rs. 3 LPA - 6 LPA |
| Mid Level: 3-7 years | Rs. 6 LPA - 10 LPA |
| Senior Level: More than 8 years | Rs. 10 LPA - 20 LPA |
Frequently Asked Questions (FAQs)
1. What is fashion communication?
Fashion communication is a specialised domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. Fashion communication courses provides the graduate students with multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events and fashion advertising.
2. What is the eligibility criteria to pursue fashion communication courses?
Students must pass the 10+2 exam to pursue bachelor degree in fashion communication courses. There are various specialisations offered in types of fashion communication.
3. What is the average salary of a fashion communication graduate?
The fashion communication salary varies depending on the brand, company and location. On an average, a fashion communication graduate can earn between Rs.1.4 lakhs to Rs.5 lakh annually.
4. What are career opportunities after pursuing the fashion communication courses?
The career opportunity after completing the fashion communication courses is mentioned in the above article.
5. What is fashion communication in NIFT?
Fashion communication is a four-year undergraduate programme offered by NIFT that focuses on the communication aspects of the fashion and lifestyle industry. Fashion communication examples covers various domains such as graphic design, space design, fashion media, and fashion thinking, using both hand and digital skills. The programme aims to produce professionals who can provide effective and creative communication solutions for different brands, products, and strategies in the fashion and lifestyle sector. The know the importance of fashion communication programme, the institute offers two deepening specialisations in visual communication and fashion media, which allow students to strengthen their skills in specific areas of interest.
6. What are the types of fashion communication?
Types of fashion communication are communication design, branding, public relations, fashion journalism, styling, fashion photography, fashion events and display design, fashion advertising, fashion films, and social media. Each plays a unique role in conveying fashion trends and brand messages to the public. There exists lot many fashion communication examples for the students to understand the importance of fashion communication.
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List of colleges accepting NIFT Entrance Exam
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Questions related to NIFT Entrance Exam
Have a question related to NIFT Entrance Exam ?
Hello aspirant,
The nationwide Institute of Fashion Technology offers a nationwide entrance exam called NIFT for admission to its fashion design programmes.
Every course has specific requirements that must be met in order to apply. For NIFT, there is no minimum age requirement, however it is evident that passing the 10+2 exam is a requirement in order to be admitted to any undergraduate programme in fashion design.
You cannot be admitted because you are in class eleven. However, you can apply to NIFT for experience and practice, and if your application is accepted, you can take the entrance exam. If you pass, however, be aware that you will not be able to retain your results for admission.
Thank you
Hope this information helps you.
Sajal Trivedi 03 January,2024
Dear Aspirant,
Yes! If you want to pursue your under graduation from nift after 12th or even if you are appearing for12th exam then you are eligible to apply for the exam. There are several courses offered by nift which includes undergraduate and postgraduate degree programmes.
Age (Undergraduate degree programmes) -
- General - the maximum age should be less than 24 years as on 1st august in the year of examination
- Reserved category - 5 years relaxation
Hope this information helps :)
mkahampa 21 August,2022
Dear aspirant
NIFT 2023 ELIGIBILITY - B.DES admission
1. Aspiring students must have completed a 10+2 board exam from any recognized Central/State Board of Secondary Examination, such as Central Board of Secondary Education/State Board New Delhi, and Council for Indian School of Certificate Examination, New Delhi or,
2. Any Board/Public School/University Examination conducted in India or abroad which is equivalent to the 10+2 system and is accorded by the Association of Indian Universities or,
3. If candidates complete the General Certificate Education (GCE) Examination (London/Sri Lanka/ Cambridge/) at the Advanced (A) level/International Baccalaureate (IB) then, they are eligible to apply or,
4. Students will also be eligible if they have passed the 10+2 examination conducted by the National Open School with at least five subjects or,
5. Diploma of 3 or 4 years which is recognized by AICTE or State Board of Technical Education.
Age limit - Candidates must be of 23 years of age as of August 1, 2022. However, candidates belonging to Scheduled Castes (SC)/Scheduled Tribe (ST)/Person With Disability (PHP) get a relaxation of 5 years
Eligibility for B.F.Tech admission
1. Students must pass the Class 12 exam in the 10+2 pattern of examination with Chemistry, Physics, and Mathematics as compulsory subjects from any recognized Central/ State Board of Secondary Examination, such as Central Board of Secondary Education, New Delhi, and Council for Indian School of Certificate Examination, New Delhi or,
2. Any Public School/Board/University Exam in India or in foreign countries which is equivalent to a 10+2 system with Chemistry, Mathematics, and Physics as a mandatory subjects. It must be recognized by the Association of Indian Universities or,
3. General Certificate Education (GCE) Examination(London/ Cambridge/ Sri Lanka) at the advanced (A) level with Physics, Chemistry and Mathematics/International Baccalaureate (IB) or,
4. Diploma of 3 or 4 years in any programme of engineering which is recognized by AICTE or a State Board of Technical Education or,
5. A passing grade in the Higher Secondary Education Examination held by the National Open School with at least five subjects - Physics, Chemistry, and Mathematics
Age limit is same as B.des
You can check other details about eligibility criteria for NIFT from link below
https://www.google.com/amp/s/design.careers360.com/articles/nift-eligibility-criteria/amp
Hope this was informative for you
Best regards!!
rajeevanand843 13 August,2022
Hello,
For BVoc courses in interior design, separate entrance exams are conducted by the concerned colleges. By giving NIFT you can only get admission in BDes and MDes courses in NIFTs and some other participating institutes.
Muskan Dhalwal 29 August,2022
Hello,
In 2022 NIFT Entrance Examination was conducted in 32 cities. The candidates have to select the preference of the examination cities while filling the application form. Based on the availability, preferences of the examination cities you will be allotted an examination center. You have to appear for NIFT Entrance Examination in the allotted examination center as per the given schedule. You can select any city where examination is conducted while filling your preferences, make sure that you select the cities such that you can commute on the day of examination easily. Next year the list of examination cities may increase or decrease, the cities may vary.
Sharon Rose 01 June,2022
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