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What is Fashion Communication: Salary, Jobs, Career, Scope
Edited By Ankitha | Updated on Feb 25, 2025 06:56 PM IST | #NIFT Entrance Exam
Now-a-days many luxury brands are coming up in the retail market globally for fashion communication and styling. The success of a brand is measured majorly by its unique identity. There is a great demand for fashion communication experts to develop a distinctive brand identity for creating maximum impact. Read the complete article to know all about the importance of fashion communication degree including eligibility criteria, areas of study, top colleges, top employers, positions offered, and average salary.
This Story also Contains
- What is Fashion Communication?
- What is the NIFT Fashion Communication Course?
- Eligibility Criteria to Pursue Fashion Communication Courses
- Top College that offers Fashion Communication Courses
- Scope of Fashion Communication
- What is Fashion Communication in NIFT?
- What is fashion communication and styling?
- Fashion Communication Jobs
- Fashion Communication Salary
What is Fashion Communication?
For the whole fashion business, fashion communication is the backbone. It is one of the newest and most exciting avenues of the fashion and lifestyle industry. The importance of fashion communication helps in identifying the brand business and allows brands to communicate their vision, product offerings, and key messages to customers, reinforcing their unique value propositions and individuality.
Types of fashion communication include consolidated course study associated with different areas such as fashion journalism, styling, advertising, public relations, graphic design, visual merchandising, space design, photography, display, exhibit, creative writing, interaction design, and new media design.
Students after completing the fashion communication courses emerge as dynamic professionals, who are qualified to offer effective and financially feasible communication solutions for the fashion industry. Fashion communication degree students have multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events, and fashion advertising.
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Try NowWhat is the NIFT Fashion Communication Course?
Aspirants who wish to know “what is Fashion communication” at National Institute of Fashion Technology (NIFT) must note that it is one of the most cutting-edge, exciting, and essential pathways to open up in the fashion and lifestyle industry.
Fashion communication encompasses cohesive course studies, introducing the fashion communication graduate as a Visual Design Strategist capable of providing integrated solutions, in the following major pathways:
Graphic Design
Advertising Space Design
Visual Merchandising
Fashion Creatives
Fashion Photography
Fashion Journalism
Fashion Styling and Fashion Thinking
Interaction Design and New Media Design specific to the fashion and lifestyle industry.
Eligibility Criteria to Pursue Fashion Communication Courses
Fashion communication is a specialised design domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. The eligibility criteria for pursuing fashion communication courses may vary for different institutes. In general, to pursue a B.Des in types of fashion communication degree, aspirants must have 10+2 passed from a recognised state or national board of education.
Read Also:
Fashion Communication Syllabus
Fashion Studies | History and Philosophy of Design |
Communication Concepts & Processes | Writing Skills |
Consumer Behavior in Fashion | Multimedia |
Graphic Design | Visual Merchandising |
Photography | Design Methodology |
Publication Design | Exhibition Design |
Fashion Styling | Fashion Journalism |
Craft Cluster & Documentation | Industry Internship |
Graduation Project | |
Top College that offers Fashion Communication Courses
Scope of Fashion Communication
There is ample job opportunities for fashion communication degree or graduate students. The career opportunity does not confined around in India only, you can also work in other countries. The job profiles that one can hope to join after pursuing fashion communication courses are listed below:
Fashion Advertiser
PR Manager
Retail Space Designer
Fashion Stylist and designer
Fashion Photographer
Fashion Journalist
Graphic Designer
Visual Merchandiser
Event Manager
Art Director
Design Assistant
Fashion Marketing Manager
What is Fashion Communication in NIFT?
Fashion communication in NIFT focuses on the fashion and lifestyle industry. It covers a wide range of areas including graphic design, space design, fashion media, and fashion thinking, employing both traditional and digital techniques. The goal of the programme is to cultivate professionals capable of delivering innovative and effective communication solutions for a variety of brands, products, and strategies in the fashion and lifestyle industry by doing fashion communication jobs.
The design aspirants need to know all about fashion communication examples. The programme offers two specialisations in visual communication and fashion media to help students know the importance of a fashion communication degree and enhance their skills in their chosen areas.
Graduates from the Fashion Communication courses can find various opportunities in fashion communication jobs with diverse fields such as branding, styling, photography, journalism, advertising, visual merchandising, and interaction design. Check the fashion communication syllabus to score high in the NIFT exam.
Also Read:
Top Recruiters
Candidates can check the top recruiters mentioned in the table below:
Marks & Spencer | Madura Garments |
Shoppers Stop | Christian Dior |
Lifestyle | Benetton |
Tommy Hilfiger | Liberty |
FreelookGraphic Design | Lopez Design |
Marie Claire | Images |
Vogue | Harper’s Bazaar |
Times of India | Asian Age |
Couture Asia | Femina |
FDCI | MTV |
NDTV | Times Now |
Headlines Today | Perfect Relations |
Wizcraft | Ogilvy & Mather |
JWT | Lintas |
Types of Fashion Communication
Fashion Communication and styling include various types of fashion communication. Fashion communication courses include various types of roles and activities aimed at conveying messages within the fashion industry. Here are some common types of fashion communication examples listed below:
Communication design: Creating visual and verbal messages for fashion products using various media.
Branding: Developing a unique identity and image for a fashion label or company.
Public relations: Managing the reputation and relationship of a fashion brand or organisation with its stakeholders.
Fashion journalism: Reporting on fashion, culture, and lifestyle topics for various publications.
Styling: Selecting and coordinating clothes and accessories for different purposes.
Fashion photography: Capturing and editing images of fashion products, models, or scenes.
Fashion events and display design: Planning and executing fashion shows, exhibitions, installations, or window displays.
Fashion advertising: Creating and executing promotional campaigns for fashion products or services.
Fashion films: Producing short or feature-length films that explore fashion themes, stories, or aesthetics.
Social media: Creating and managing online platforms and content for fashion brands or organizations.
What is fashion communication and styling?
The difference between the fashion communication and styling are:
Fashion Communication | Styling |
|---|---|
|
|
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Fashion Communication Jobs
The fashion communication jobs deal with many fields such as the media, fashion, public events and more. As per the current trends going on, every aspirant is willing to pursue fashion communication courses to build their career by obtaining fashion communication jobs and earn a good salary per month. Below are some of the jobs after fashion communication courses for reference.
Fashion brand manager
Fashion journalist
Fashion stylist
Fashion editor
Fashion public relation specialist
Fashion marketing manager
Fashion photographer
Fashion media manager
Visual merchandise
Fashion Communication Salary
The fashion communication salary in India varies for each candidate. The fashion communication salary per month in India depends on various factors such as the type of location, candidate skills, position, experience and the company they are working in. The fashion communication salary per month of an employee is provided below in the table as per the position.
Particulars | Salary in Rs. |
|---|---|
Entry level: 0-2 years | Rs. 2.5 LPA - 5 LPA |
Mid Level: 3-7 years | Rs. 6 LPA - 12 LPA |
Senior Level: More than 8 years | Rs. 12 LPA - 30 LPA |
The average salary of fashion communication is approximately Rs.1,00,441 according to the glassdoor review. The NIFT fashion communication salary ranges between Rs. 7,00,000 and Rs. 20,00,000 approximately per annum. As per Ambition box, the experienced candidates can earn a fashion communication salary in India of Rs. 7 lakhs p.a. The average salary of fashion communication is Rs. 2.7 lakhs based on the experience.
Frequently Asked Questions (FAQs)
1. What is fashion communication?
Fashion communication is a specialised domain of fashion studies that enable students in acquiring communication skills relevant to the fashion and lifestyle industry. Fashion communication courses provides the graduate students with multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events and fashion advertising.
2. What is the eligibility criteria to pursue fashion communication courses?
Students must pass the 10+2 exam to pursue bachelor degree in fashion communication courses. There are various specialisations offered in types of fashion communication.
3. What is the average salary of a fashion communication graduate?
The fashion communication salary varies depending on the brand, company and location. On an average, a fashion communication graduate can earn between Rs.1.4 lakhs to Rs.5 lakh annually.
4. What careers are available in fashion communication?
The careers available in fashion communication are - fashion photographer, brand manager, graphic designer, PR manager etc.
5. Is a degree necessary for a career in fashion communication?
Yes, a degree is necessary for a career in fashion communication as candidates can understand cultural trends, craft compelling visual narratives and help in building a brand identity.
6. What skills are needed for a career in fashion communication?
To pursue a career in fashion communication, candidates must have strong knowledge on creative and communication skills, fashion trends, attention to detail.
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Questions related to NIFT Entrance Exam
Have a question related to NIFT Entrance Exam ?
Hello aspirant,
Solving previous year question paper can immensely help in preparing for any entrance exam as it gives you the fair idea of exam pattern, difficulty level and marking scheme.
So to get the previous year question paper of NIFT, you can visit our site through following link:
Thank you
Sajal Trivedi 26 February,2025
Hello aspirant,
The nationwide Institute of Fashion Technology offers a nationwide entrance exam called NIFT for admission to its fashion design programmes.
Every course has specific requirements that must be met in order to apply. For NIFT, there is no minimum age requirement, however it is evident that passing the 10+2 exam is a requirement in order to be admitted to any undergraduate programme in fashion design.
You cannot be admitted because you are in class eleven. However, you can apply to NIFT for experience and practice, and if your application is accepted, you can take the entrance exam. If you pass, however, be aware that you will not be able to retain your results for admission.
Thank you
Hope this information helps you.
Sajal Trivedi 03 January,2024
Yes, for the NIFT entrance exam in Fashion Designing, you are required to give both the GAT (General Aptitude Test) and the CAT (Creative Ability Test). The GAT assesses your general knowledge, quantitative ability, and reasoning skills, while the CAT evaluates your creative skills, including drawing and visualization. Both tests are essential for admission, as they help assess both your aptitude for fashion design and your creative capabilities.
For more details you can visit the link given below
https://design.careers360.com/articles/difference-between-cat-and-gat-in-nift
Akansha Sharma 21 December,2024
Yes, you can appear for the NIFT 2024 exam even if your 12th board exams are scheduled after the NIFT exam. NIFT allows students to take the exam as long as they are in their final year of school education. If you qualify for the exam, you can submit your 12th-grade results after your board exams. Just ensure you meet the eligibility criteria, and provide your 12th marks once the results are declared.
For more details you can visit the link given below
https://design.careers360.com/articles/nift-eligibility-criteria
Akansha Sharma 20 December,2024
Dear Aspirant,
Yes! If you want to pursue your under graduation from nift after 12th or even if you are appearing for12th exam then you are eligible to apply for the exam. There are several courses offered by nift which includes undergraduate and postgraduate degree programmes.
Age (Undergraduate degree programmes) -
- General - the maximum age should be less than 24 years as on 1st august in the year of examination
- Reserved category - 5 years relaxation
Hope this information helps :)
mkahampa 21 August,2022
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